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YouTube wants creators to know they have their backs.
A new way for creators to monetize their YouTube Shorts underscores that claim.
Starting February 1st, YouTube will introduce a monetization scheme for the YouTube Shorts format. That means the eligible creator will get his 45% of the revenue from the ads shown on the short video, and YouTube will keep the remaining 55%.
It could be argued that this percentage split is not as good as the revenue sharing deals between Meta (55% Creators/45% Meta for in-stream ads) and TikTok (50/50 split), but YouTube is far ahead. increase. Lowering the threshold for eligibility to earn money from the Partner Program will make it easier for more creators to make money.
Easy entry to YouTube earnings
According to YouTube, creators with over 1,000 subscribers and 10 million short video views in the last 90 days will be able to earn money from short video ad revenue, according to YouTube.
In contrast, TikTok creators need at least 100,000 followers to make money. Facebook or Instagram creators must have at least 10,000 followers, at least 5 active videos on their page, and a total of 600,000 minutes watched in the last 60 days.
This new YouTube Shorts revenue split could put pressure on its main rival, TikTok. Because that revenue-sharing deal is only available to more popular creators. Meta is still working out what these deals look like for creators amid ongoing testing of ads on Reel.
It’s no exaggeration to say that creators are now embracing new opportunities. Their frustration with TikTok and Meta seems to be growing. In fact, TikTok has been accused of paying creators very little money. In fact, Fortune reported that out of seven influencers she interviewed, all of them had at least 100,000 followers, while the only creator who made more than $5 was he. No one was there.
With 131 million subscribers on the platform, top YouTuber Mr. Beast earns $100,000 for 1 billion views on his YouTube short, but the same amount of views on TikTok If he wins . d he will only earn $1,000.
ForeverSammmy has fewer followers than those interviewed by Mr. Beast and Fortune (she has 25,000 followers on TikTok, 5,000 followers on Instagram, and 1,000 followers on YouTube), but she’s got a lot more to say about monetizing YouTube shorts. This news exceeded her expectations. In fact, she agreed that YouTube’s new short her revshare scheme is definitely better than what TikTok has to offer.
In all advertising, timing is everything. And it’s perfect for watching YouTube short videos. Creators aren’t crazy about what’s on offer elsewhere. YouTube’s new plans are clearly based on this. And, at least in the short term, it’s possible that this pitch will be unshakable. Meta and TikTok executives understand that it can be a slippery slope trying to quickly match his pitch to YouTube’s new commercial creator.
Sophie Crowther, European Community Director of Billion Dollar Boy, said, “The monetization potential for creators with YouTube’s new revenue-sharing model is an opportunity for TikTok’s Creator Fund and Meta’s advanced monetization opportunities on Instagram and Facebook. And so on, will outperform the revenue potential of its competitors.
How revenue sharing works
It does more computation than topline splitting, but the premise is simple. The better a creator’s short content performs, the more money they can make. And as YouTube Shorts grow, creators earn more.
YouTube explains: If a creator’s short video gets her 1 million views, the creator is allocated 1% of his creator pool, or $900. Creators get 45% of the total amount ($405 in this example).
Needless to say, there is a lot of excitement about this move. Revenue has increased since the revenue share agreement was officially announced in September 2022. This includes his Billion Dollar Boy for Creative Agency. This has already received inquiries from agencies and brands, and many are now working on YouTube and the shorts format.
What about YouTube Short Funds?
Before revenue sharing we had YouTube short funds. The YouTube Short Fund is his $100 million cash set aside for creators to monetize their content.
The problem with such funding, however, is that there is generally a cap on how much creators can earn from advertising on their posts.
“It feels like YouTube pays lip service when it comes to content for creators. Creators should and will feel encouraged by their vote of confidence,” said Crowther.
Is this enough to drive creators to YouTube via TikTok?
Potential in a word.Besides With new monetization policies and lower eligibility standards, short videos seem to be widely viewed. Shorts currently generates 1.5 billion monthly views, as Bloomberg reported last summer. Such views are reminiscent of TikTok’s approach. TikTok’s approach makes it easy to go viral. Additionally, more views can encourage some creators to produce longer videos, which can benefit YouTube’s engagement stats.
Now that YouTube is monetizing short videos, creators will be able to get additional views, which will increase the number of subscribers on the main channel, and when the overall number increases, the agency lead in the round said Simon Friend, They would essentially get paid much more.
Still, shorts aren’t easy for all creators. Some agencies, like Billion Dollar Boy, can assure you that agencies and brands are keen to profit from YouTube’s newest scheme, but creators may still need convincing. We’re going to go into more detail about the functionality of the format rather than the financial aspect.
ForeverSammmy emphasized that YouTube still has limited editing capabilities compared to TikTok. “There’s a lot more variety when it comes to the editing style and format of the latter,” she said.
Add to that the TikTok feature that makes everyone go viral. This is her one feature that has driven creators to the platform. As ForeverSammy pointed out, it takes a much longer time to go viral on a YouTube short.
But the facts remain the same. TikTok is short his form He may have owned the creator’s largest stake ever, but followers are still not the same as cash. And ultimately what creators want is cash.
Jess Phillips, Founder and CEO of The Social Standard, said: “If a creator could get money from his YouTube automatically, it would be very difficult for TikTok to compete. increase.”
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