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Social media literacy has become essential for businesses and individuals to survive in today’s world. Businesses rely on email, web-based advertising, and text messaging, harnessing the power of social media channels like Facebook, YouTube, WhatsAPP, and Instagram to tell their stories, elevate their brands, and promote their products and services. Selling and hiring new employees. .
“Everyone is building a brand on social media. An online presence is very important,” said Lou Lesperance, Vice President of Strategy and Revenue at West Chester-based Lifebrand. I’m here.
Social media expertise is an in-demand skill identified in a recent report, “How Skills are Disrupting Work: The Transformational Power of Fast-Growing, In-Demand Skills” by the Burning Glass Institute, a Business-Higher Education Forum. one of the top 4 of , and Wiley.
Matt Siegelman, co-author of the report and president of the Philadelphia-based Burning Glass Institute, said something strange was happening to social media’s paid footprint. We work with educators, employers and policy makers to develop solutions that build mobility, opportunity and equity through job skills.
Social media started as an entry level job. Employees used their ability to communicate with customers and stakeholders in real time, regardless of channel. From there, the role evolved into analytics, gathering which posts attracted the most engagement and leveraging strategies to build relationships with customers.
The company’s success is based on consistent brand messaging, storytelling, and positive client experiences.
Experienced social media workers end up doubling their salaries over eight years and earning more than $120,000, slightly less than jobs requiring cloud computing skills, Sigelman said. .
Positions related to social media include Social Media Strategist, Search Engine Optimization, Web Designer, Copy Writer and UI/UX Designer.
This same salary trend was also true for those with product management skills. These positions include IT Project Manager, Business Continuity Planner/Analyst, Data Engineer and Construction Manager.
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