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Islamabad – Working women and business women across Pakistan welcomed the launch of ‘Khadijah’, a Karachi-based women entrepreneurship program initiated by Pakistan Single Window (PSW). The program aims to increase women’s participation in international trade through the PSW platform, reports WealthPK.
Shammi Rajani, renowned technologist and COO of Genetech Solutions, a software solutions company, said: She trains women entrepreneurs in financial inclusion, technical capacity building, social media her marketing, and helps them understand import/export, transportation-related regulatory requirements, and if successful, empowers women to use their talents. said it would change the outlook on how we perceive and capacity. Pakistan’s economy now needs an all-out effort to improve, and this project has great potential to do just that.
In an interview with WealthPK, Maria Shahid, founder of Womensouthasia and renowned communications expert, said programs like Khadijah are vital to Pakistan’s economic growth. “Financial independence means being aware of the business options and opportunities available in the market and making decisions. Unfortunately, most educated people (men/women) in our country are often inaccessible to information about opportunities.It is imperative that women from all social backgrounds participate in this program to truly bridge the classroom and digital gap that exists today,” Maria added. The founders of Womensouthasia believe that supporting female entrepreneurship is not only a great way to accelerate export growth, but is also effective in addressing the overall inequalities that exist. According to the details, the program aims to increase women’s participation in cross-border trade by providing women entrepreneurs and traders with an effective and sustainable trading mechanism. builds on the ongoing efforts by the Government of Pakistan to achieve gender equality and women’s economic empowerment.
The program aims to support the development of women’s entrepreneurship, to motivate women to enter the international trade-related workforce and professions, and to strengthen women’s capacity in business and cross-border trade. Developed as part of the Gender Action Plan developed by PSW. At the opening ceremony, CEO PSW Aftab Haider said technology will reduce the cost of doing business, help small and medium-sized businesses and women-led companies join global value chains, and empower all people. It will improve the living standards of women and bring economic empowerment to women and women. Marginalized communities are everywhere.
“We hope to leverage the PSW platform to encourage more women and women-led businesses to integrate with international supply chains and play a role in the development of the country.”
Dr Samina Taslim Zehra, National Project Manager for Reform and Innovation, Government UNDP Pakistan, congratulated PSW for taking this initiative to empower women. Capacity building, social media marketing initiatives to improve women-led businesses. ”
The program has targeted training and comprehensive awareness-raising strategies, according to details. Its aim is to impart knowledge and information to women entrepreneurs, equipping them with the necessary know-how, skills and expertise. This enables women entrepreneurs to expand their existing businesses for export markets and sustain and grow them over the long term.
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