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CHARLES TOWN, Virginia (DC News Now) — A new year is a new start for all of us, and in Charles Town, West Virginia, female entrepreneurs seek business success.
Take Bethany Starkey, for example. She’s fashion savvy, and just before her pandemic, she drew up her business plan based on her own market research.
“A lot of women have told me they can’t find anything stylish,” Starkey said.
No problem, thought Starkey. She had a business model in mind, but due to COVID, the market conditions were not favorable for in-store sales.
“So I had to adapt and change my perspective. At the time, people were shopping from home on their phones, so we started an app for business,” Starkey said. increase.
Now that the community has weathered the impact of COVID, the City of Charles Town has turned to Bethany.
“I’ve been watching her for a while, and when I did some market research recently, one of the things I needed the most was boutiques,” says Liz Cook, who works to fill empty stores in downtown Charles Town. Told.
Bethany is right next door to homegrown startup Siblings Coffee Roasters, she said, making it a perfect fit.
“I go to Siblings a lot, not only because the coffee is good, but because the owners care about the city,” said Tami Grabowski.
Its owner, Libby Powell, says Bethany thrives by following a simple magic formula.
Siblings owner Libby Powell said:
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