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If you use a device running the Android operating system and enjoy playing online casino apps, you may be curious about the possibilities of new games. Google Antitrust LawsuitHowever, in most cases there is little to worry about.
example U.S. Department of Justice(DOJ) has succeeded in taking the latest and far from foregone conclusion that the availability of online gambling apps and their features on Android devices should not be affected. However, the business deals of the companies behind these apps may change.
What is Google’s latest antitrust lawsuit?
For clarity, the DOJ currently has two separate lawsuits pending against Alphabet, Google’s parent company. In 2020, DOJ filed a complaint against Google. user coercion Number of computers and mobile devices using search engines.
On Tuesday, DOJ filed another similar lawsuit.This complaint is from Google Ad managementSpecifically, the attorney general wants the court to force Alphabet to sell its Google Ad Manager suite.
According to Diane Bartx and David Shepardson, Reuters, advertising revenue accounts for about 80% of Google’s revenue. Bartx and Shepardson reported that in response, Alphabet claimed his DOJ:
“It slows down innovation, drives up advertising costs, and doubles down on the flawed arguments that make growth difficult for thousands of small businesses and publishers.”
The lawsuit’s focus on Google’s ad management and sales is the main reason online gambling fans should have nothing to fear here.
Online casino apps don’t work
The first consideration in considering this action by the DOJ in the context of Android gambling apps is whether the lawsuit is likely to succeed. Since this is a civil lawsuit, the plaintiff has the burden of proving its allegations.
In this case, the government must prove that Alphabet acted in bad faith. limit competitionAnd that the act caused damage to the consumer. They can be high hurdles to clear. As such, Alphabet’s victory in this case is slightly in its favor at this point.
Even if the government were able to convince the court of the merits of its claims, restructuring or curtailing Google’s advertising revenue would unlikely to affect Whether gambling apps are available in the Google Play Store. Such changes will likely not affect the app’s functionality or performance.
Gamblers can rest assured about this lawsuit. However, gambling companies may want to monitor the proceedings. Changes to how they reach Android device users and other customers could go ahead. .
Minor changes with possible ads
Gambling firm could find itself if DOJ succeeds in splitting Google’s advertising business Trade with a new broker Show your ads at the top of relevant search results. It is unclear how such changes would affect the effectiveness and pricing of such advertising.
What seems certain is that Google will respond to this complaint. And if successful, this action becomes a series of billable hours that the DOJ must pay. However, online poker, slot and table games must continue unchanged regardless of the outcome.
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