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In late 2022, Apple introduced new tools for users of iOS 16 and macOS Ventura. Known as Freeform, the app has become a handy app for bringing creative ideas to life. It can be used to conceptualize the project you are working on. It’s also useful for brainstorming initial ideas.
Many users use Freeform to create moodboards. He may have used another tool to create these beforehand, and Pinterest is one of the most popular places he is.
If Pinterest is your current go-to platform for creating moodboards, it’s good to know how it compares to Freeform before considering switching. It’s the same if you don’t use either, but you’re evaluating your options. Today we will compare two apps.
What is Freeform
Freeform is an app that allows users to sketch their ideas on a blank sheet of paper and customize their creations to their liking. Apple said he will release the app in December 2022. It is free to use by anyone with an Apple device that meets the software requirements.
To use Freeform, you need an iPad, iPhone, or Mac. Devices must run at least iOS/iPadOS 16.2 or macOS Ventura 13.1.
download: Freeform for iOS (Free)
What is Pinterest?
Freeform is still in its infancy, but Pinterest is an established social media app. The platform allows users to “pin” their ideas and share them with the world, as well as providing links to external websites such as blog posts. In fact, using Pinterest as a blogger has many benefits.
Pinterest launched in 2008 and had 445 million monthly active users in the third quarter of 2022, according to Statista.
download: Pinterest for iOS | Android | Windows (Free)
Freeform vs Pinterest for creating mood boards
Let’s compare two apps for creating mood boards. We have grouped the most important aspects into different subcategories.
1. Cross-device use
One of the biggest differences between Pinterest and Freeform is where you can use the app. Pinterest is available on all Apple devices, but if you’re using a Mac, you’ll need to use the platform in your browser.
You don’t have to be an Apple user to use Pinterest. This app can be downloaded from the Google Play store. So you can access it from your Android device. And unlike macOS, if you’re using a Windows computer, you can download the standalone Pinterest app.
Freeform, on the other hand, is not available outside the Apple ecosystem. But if you use multiple Apple devices, there’s good news. Signing in with the same Apple ID syncs your changes and allows you to continue where you left off previously.
2. Creative freedom
Freeform and Pinterest are also very different when it comes to creative freedom. Freeform moodboards allow you to use as much space on your canvas as possible. If it’s crowded, you can zoom out and move everything around.
Another advantage of using Freeform is that you can add multiple elements to your mood board. For example, you can import videos and photos from your camera roll. You can also access different shapes and symbols. Freeform lets you add text wherever you like, and you can even add sticky notes to your canvas.
Creating moodboards on Pinterest requires a lot of the creative work to be done externally. There are several tools you can use to make your post look great, including image editing tools like Lightroom and Photoshop. Canva is another place to consider getting creative with moodboards.
Sign in to Pinterest to add a link or change the description. You can also control which titles are used. Learn more about how to make your Pinterest board stand out.
3. Share
Once you’ve finished creating your mood board, you can share it with others. If you use Freeform, you can save your work directly to Pinterest.To do this, click on the share icon in the top right corner and select Save to Pinterest.
Freeform also lets you share mood boards on platforms like Slack and Messages. On top of that, you can not only invite others, but also invite them to edit and view what you have put together.
Inviting directly to a Freeform mood board requires an Apple device with the software requirements described earlier in this article.
Sharing your mood board on Pinterest makes it available to everyone. People can see what you’ve put together, save their favorite pins, and more. If they are interested in your work, they can also follow you for future posts.
You can also share a link to your Pinterest profile on your personal website, YouTube channel, and more.
Who Should Use Freeform?
Freeform and Pinterest are used differently. Knowing when to use each will help you get the most out of these apps. Being able to paste everything onto an open-plan canvas might make it easier for you to map your thoughts.
Use freeform for mood boards that you don’t plan to share with anyone who doesn’t have an Apple device. Freeform is great for your own use, but it’s also a great tool if you want to collaborate with others using Apple devices. You can use the app to organize your ideas and decide how to move forward.
Who Should Use Pinterest?
If you don’t have an Apple device, you can’t use Freeform. We also recommend using Pinterest to put together mood boards. Pinterest is also a good choice if you want to share your work with more people, and you can also save your Freeform projects on the platform.
If you’ve created multiple mood boards and want to keep them all organized, use Pinterest. It’s also great if you want to share links to external websites with others.
Freeform and Pinterest serve different purposes, so you should consider combining them rather than choosing one over the other. Pinterest is great for sharing mood boards with a wider audience, but Freeform is ideal for small groups or individuals.
You can think about what you want to achieve and make decisions accordingly.
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