[ad_1]
A quick roundup of the most memorable moments of 2022.
Advertising is not just about creating ads, marketing is about selling people services, products, aspirations and hopes. It can also generate interesting news.
From Dentsu India’s twists and turns, which rivals Abbas Mustan’s film, to PepsiCo, who left WPP after 37 years for rival Publicis’ Leo Burnett, there was no shortage of eye-catchers this year.
Here are some of the best bits from the industry afaq. Covered in 2022.
1. While winning top honors at Cannes Lions, Dentsu International has consolidated all its creative agencies into one global network, Dentsu Creative.
2. In parallel with the consolidation, Dentsu India continued to see top leaders step down while welcoming new faces.
3. Creative Agency “Dentsu Webchutney” Unfiltered history tourWitnessed a Drain of Talent to Creative Agencies talented Co-founded by former Webchutney hand Gautam Reghunath and PG Aditya.
4. The biggest wave of exits for Webchutney was founder Sidharth Rao’s departure from Dentsu India. He then co-founded Punt, a martech company.
5. Santosh Padi, co-founder and chief creative officer of Taproot Dentsu, resigned and joined Weiden + Kennedy as chief creative in February. The independent agency has announced that it will also open a shop in Mumbai, in addition to its existing Delhi office.
[ad_2]
Source link
