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When building your brand reputation, you should consider how you present your business online.
What you say and how you say it can affect how your brand is perceived, so it’s important to post something that reflects your unique values.
Twitter is an effective marketing tool for increasing your business exposure, aligning your brand reputation and, when used correctly, can even increase your Google search visibility.
You can promote your products, share content, hop on relevant trends and stay connected among your followers.
There are many ways to advertise on Twitter, but tweets build branding.
However, with 280 characters per Tweet, it can be difficult to say everything you want to say in one post.
Here are some tips to effectively build your own branding and craft the perfect Tweet to promote your business on Twitter.
nail the first tweet
Whether you’re a new business or an existing company joining Twitter for the first time, your first tweet sets the tone for your online personality.
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Image from Twitter, March 2009
First and foremost, keep it short. Your Twitter handle tells users who you are. Your profile should characterize your brand effectively enough so that you don’t have to repeat yourself in your posts.
Focus on introducing yourself in a simple and engaging way.
Established companies can get away with a simple greeting and invitation to communicate with followers, such as: Pepsi’s first tweet of 2009.
Already a widely recognized brand, it doesn’t need a formal introduction.
Small and new businesses should introduce themselves in a concise manner.
Consider sharing an image or short video. It could be your logo, the headquarters of your office, or your product.
First tweet example
- @BBCBreaking made the point clear.it’s their First Tweet of 2007 By releasing breaking news headlines.
- @washingtonpost has started a feed. Kind Greetings of 2008.
- @redlobster put things in that First Tweet of 2011 Ask your new followers what first comes to mind when they think of your brand.
- @Oreo has a reputation for staying in touch with its followers. Asked Who Loved That Cookie in 2010.
- @Arbys also chose friendliness when he pretended to be speaking into the microphone. First Tweet of 2010to invite followers and start conversations.
- @kfc got stuck on Twitter because he didn’t need to introduce himself. 2008 comedy post.
- @pizzahut joined Twitter in 2009 and, in the wake of his first tweet, advertise one of its most popular pizzas.
what to tweet in the morning
There are times when your Tweets are more likely to be seen by more people.
The best time to post is early in the morning, usually between 8am and 9am. Because this is the time when followers are awake and scrolling.
Image from Twitter, March 2009What you tweet in the morning depends on your brand and unique offerings.
You can create a poll that asks your followers how they’re spending their day, and select options that your followers can relate to in some way.
If you’re releasing a new product or promotional content that day, the morning is a great time to tweet about it.
morning tweet example
- Started the day with @WaterstonesPicc This tweet in 2021 By reminding followers to read their favorite books.
- @tacobell couldn’t pass up an opportunity to remind his followers that it’s National Taco Day. 2018 delicious wake-up calls.
- @MicrosoftUK Opened business days in 2020 By promoting the 9-person video calling feature.
- @newlook directly on Twitter 7:00 AM on this day in December 2022 By sharing a link to our Christmas gift guide for women.
- True to its true name, Rasmussen Reports, @Rasmussen_Poll This tweet started the day By releasing an updated report on recent lawsuits.
Related content to tweet
When tweeting for relevance, stick to topics you have authority to discuss.
Let’s say you own a skin care brand. Share your favorite skincare ingredients, acne-fighting tips, facial massage techniques, and more.
However, posting about travel and vehicle maintenance is against your brand.
Relevant tweets remind followers to apply SPF in the morning or enjoy a moisturizing face mask over the weekend, using trending hashtags when possible.
Of course, familiarity also has to do with the language you use.
Twitter is a great place to soften the typical jargon and communicate with your followers like you would with a human in everyday life.
You may not use hashtags, emojis, or colloquial phrases on your main site, but using them in your tweets can be surprisingly relatable.
Examples of related tweets
- @vieve is a makeup brand that knows all about trends.it was played with the common joke that something is outdated in this tweetwinking at its Ninetease makeup collection with its language followers.
- @Airbnb knew many of its followers were excited about the Hocus Pocus 2 (2022) movie release, and it did the brand a favor when it happened. Tweeted a link to the Sanderson Cottage replica property.
- @animalcrossing (under the control of the character Isabelle) maintained the game timeline for players in the northern hemisphere as follows: Share tips for playing games during this time.
- @NandosUK recently Take advantage of the Christmas period Use common phrases to encourage your followers to order.
- @Deliveroo knows how much the UK loves their Christmas dinner so I shared a photo asking my followers what they were missing A plate that everyone can talk about.
Funny Tweets That Boost Followers and Engagement
Your followers want to connect with your brand on a human level. One of the best ways to do that is to show your funny side.
Comical Tweets not only promote your empathy, they are also a great marketing technique.
See what the average Twitter user is posting and see which tweets get the most engagement. Short one-liner or meme?
Things your followers find interesting will make them more relevant to you, so stay on top of trends and see where you can use them to your advantage.
The red flag trend will start in 2021, with many Brands such as Oreo They jumped on the trend and promoted their products.
Such trends allow companies to promote their brands and products in ways that their followers can relate to.
Examples of funny tweets
- @netflix is fully aware of the “Netflix and Chill” suggestions, Used it with a laugh-worthy GIF From movies that can be streamed on that platform.
- @PopTartUS I shared an image of the SPLITZ product garnishing the mocktailtaking advantage of the opportunity to lightly tease their followers.
- @MontereyAQ introduced the believer to one of the long-term residents There are several familiar comedy descriptions.
- @peta often deals with difficult topics, but likes to take things lightly sometimes. gave friendly alternatives to common phrases Anything that refers to an animal.
- @buglesofficial joked give up that apple for a day In favor of that packet of potato chips. Tweets featuring the popular “Hide The Pain Harold” meme were well received by followers.
viral tweet
It’s usually shots in the dark that are timing dependent, so we can’t guarantee if anything will go viral.
It can happen for unique new products, life hacks, or to make fun of your situation. It’s almost impossible to predict.
You may remember the big caterpillar cake battle of 2021. Marks & Spencer said he filed a lawsuit against Aldi in April of that year, demanding that Aldi remove certain merchandise from its shelves.
The item in question was Cuthbert, a caterpillar cake similar to the M&S Collin variety.
Some brands may be hesitant to discuss legal issues publicly, but not Aldi.
German discount supermarkets saw the funny side of the case and took advantage of it on Twitter.
Aldi’s page describes its rival as “Marks & Snitchwhile creating the #FreeCuthbert hashtag.it went all the way Put Cuthbert in jailand hinted that M&S was holding Cake hostage.
A Twitter user revealed that the Aldi social team handled the situation in a comical and relatable way, with good use of humor and relatable memes. The exchange went viral, with thousands of users re-sharing variations of the Cuthbert-related meme.
Fast forward to June 2022, and after a 15-month legal battle that saw the hashtag #cuthback top the trending list, Cuthbert is back on Aldi’s shelves.
Last year, it became a hot topic on Twitter.
Shoppers flocked to Aldi to buy Caterpillars, resulting in higher sales than before the legal debate.
Winner of Social Media’s 2021 Marketing Week Masters Award, the #FreeCuthbert campaign shows how turning tricky situations into fun can be your golden ticket to go viral.
Examples of viral tweets
- @weetabix shocked his followers A strange partnership with Heinz beansmany people were talking.
- @Wendys is known to make fun of other brands, This simple tweet made me go viral It made fun of Facebook for changing its name to Meta.
The Ice Bucket Challenge became a global phenomenon when Chris Kennedy (@ckgolfsrq) launched a challenge for the ALS Foundation. share your first video Pour yourself ice water.
At its core, the secret to a successful Tweet is connecting with your followers on a human level while representing your brand the way you want it.
It doesn’t always go viral, but you can build a compelling online presence and bring back more followers.
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Featured Image: VectorMine/Shutterstock
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