What does ChatGPT mean for the future of marketing?

When I asked for an explanation about ChatGPT, I received the following response: Open AIIt has been trained on massive text datasets from the internet and can generate human-like text using deep learning techniques. ”

Pretty cool, right?

ChatGPT, which launched at the end of November 2022, is a hot topic among marketing professionals, especially on LinkedIn. Opinions about this tool are mixed, but there are strong opinions. Some see it as a replacement for the needs of marketers, while others see it as an additional tool they can use to better serve them.

So is ChatGPT for marketers or against them? That’s what this marketing expert thinks.

AI makes us more efficient

Efficiency saves time and time is money. Marketing agencies can rely on ChatGPT to scale and become more efficient in their research, briefings, education, and writing. Google was the golden child of the information age, but there’s no denying that sorting through search results and trying to find the information you need takes time.

Mediocre marketers need to level up

Should marketers feel threatened by ChatGPT? Not if they are creative thinkers. Many worry that her ChatGPT will hurt the marketing industry, but it will likely do the opposite.

The gap between the ordinary and the extraordinary is only getting wider. For them to become irreplaceable, mediocre marketers will be forced to become more innovative, creative, and embrace the skills that make them human.

As more companies and institutions adopt these kinds of tools, more roles will require AI skills. By embracing it and becoming experts in briefing, distilling and using what ChatGPT spits out, marketers can future-proof their careers.

AI can help you deliver better, more personalized experiences to your customers

Gone are the days when customers have to be put on hold to speak to a customer service representative. Using chatbots with ChatGPT allows your customers to receive instant, human-like responses to their queries, resulting in a better experience and a happier experience. These experiences can be delivered 24/7 and across all marketing channels, so you can serve your customers wherever they are in the world and regardless of the platform they use to engage with your business.

Brands must humanize themselves

ChatGPT levels the playing field and gives everyone access to an assistant that can create useful blog content in seconds. What’s wrong with this? Brands looking to stand out cannot rely on ChatGPT for their content marketing success, as the web is already saturated with duplicate information. Some things ChatGPT is never human, so you need to humanize your content.

If companies want people to skip search engines and AI and go straight to their website, they can stand out in a sea of ​​highly similar content, such as opinion articles, storytelling, and video content adoption. You should concentrate on making , very Boring AI-generated content.

Before going all-in on ChatGPT, there are a few things brands and marketers should know. can only provide trained information. Even Open AI CEO Sam Altman recently murmured “It would be a mistake to count on anything important now. There is a lot to be done about robustness and truthfulness.”

Google also updated Webmaster guidelines It also warned that websites could be penalized if found to be creating auto-generated content “regardless of quality or user experience.”

Whatever your opinion, there’s no denying that AI will change the future of marketing forever. So when it comes to ChatGPT, if you can’t win, join.