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Everyone walks out of IKEA with a big blue tote bag, but that’s where the creativity of many IKEA fans starts.
IKEA calls it the Fracta bag, but most of us simply call it the IKEA bag. This is a big blue carryall that goes with everything you buy on impulse when you visit her IKEA store. (The rest will be delivered by courier.)
This tote bag has been around for over 20 years and has become so iconic that it spawned a Balenciaga copy two years ago. The ‘genuine’ sold for 99 cents and the ‘copy’ he was US$2,145 (NZ$3,177).
When IKEA noticed the copy, the company did what any self-respecting manufacturer would do. They put out an ad pointing out the difference so I could definitely identify the real thing.
This is the list of items to check.
1) Shake it. If it’s noisy, it’s my favorite
2) Multifunctional. Can carry hockey equipment, bricks and even water
3) Throw it in the ground. A real fracta can be easily washed off with a garden hose if it gets dirty
Four) FoldCan it be folded into a small wallet size?If the answer is yes, congratulations
Five) look inside. Original with authentic IKEA tag
6) price tag. Only $0.99
But it turns out that the Frakta bag has a lot more than just carrying stuff. Instagram is full of examples of clever ways people have transformed blue tote bags into dresses, face masks, raincoats, tents, and all sorts of other things.
With IKEA coming to New Zealand soon, we’ve picked out some of the best uses for the ubiquitous blue bag.
read more
* IKEA – Breakdown of goody bags
*IKEA GOING DOWN UNDER
* IKEA fans wanted more
Chris McKean/Staff
Brockboys Ben and Tom attend the IKEA launch in Auckland on January 11, 2019.
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