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GSP’s POS plans for Weigel’s include store-specific kits that reduce wasted print, shipping costs, and the fuel needed for the fulfillment process.
Weigel’s selected GSP to provide POS marketing and management at the chain’s 73 stores.
GSP was chosen for its ability to deliver store-specific POPs to all Weigel’s within 125 miles of its headquarters in Powell, Tennessee. Weigel’s family-owned dairy business dates back 92 years.
“Our shoppers have enjoyed a dairy cooler favorite for decades,” said Nicholas Triantafellow, director of marketing and merchandising at Weigel’s. “They now rely on us for a lot more…locally sourced baked goods, fair trade coffee from organic family farms, and freshly prepared meals straight from our store. Communicating these values will help us keep our customers coming back.”
GSP’s POP plans for Weigel’s include store-specific kits to reduce wasted print, shipping costs, and fuel required in the fulfillment process.
GSP CEO Kevin Farley said: “GSP is happy to help find new opportunities to share their views with shoppers.”
Weigel’s is a family-owned business in eastern Tennessee. Weigel’s operates 73 convenience stores, dairy stores and bakeries.
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