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BERLIN (Reuters) – Porsche is considering fully integrating Google software into the cockpits of its cars, a source close to the company said on Thursday, a shift in strategy for the newly listed automaker. showed that.
The deal, which is being considered only for the Porsche brand and not for the Volkswagen Group, will allow Porsche customers to access Google applications such as Google Maps and Google Assistant without having to connect their car to an Android phone. Become.
Spokespeople for Porsche and Google were not immediately available for comment. A spokesman for Volkswagen’s software division Cariad declined to comment.
Porsche’s chief financial officer, Lutz Meschke, said in a conference call last October that the company will be tied to China’s Baidu, Tencent and Alibaba alone after ending cooperation with Volkswagen’s Cariad division on software research and development. He also said he is in close contact with Google and Apple.
Porsche was previously reluctant to use Google’s software because it demanded it share too much data, according to the magazine’s manager, which first reported the negotiations.
As software becomes an integral part of car design, technology companies from Google to Apple to Amazon are racing to take control of automakers’ dashboards.
Automakers such as General Motors, Renault, Nissan, and Ford have incorporated Google technology into their vehicles through the Google Automotive Services (GAS) package, which provides features such as Google Maps, Google Assistant, and other applications. increase.
But some automakers are granting tech giants unrestricted access to data generated by connected cars, or allowing them to replace the automaker’s branding with their own on dashboard displays. I am very careful.
BMW, for example, is “definitely not on the road” to integrating GAS in its cars, a spokesperson said Thursday.
Porsche, which overtook its former parent company to become Europe’s most valuable automaker after listing on the stock exchange last September, reported on Thursday that deliveries will increase by 3% in 2022. Edited by Amann, Miranda Murray and Elaine Hardcastle)
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