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There is no doubt that e-commerce is booming in today’s modern technology world. People can now easily shop online and make transactions with the click of a button. Not to mention safe, reliable and fast.
But new research shows that consumers certainly aren’t coming back when apps and mobile sites stop working.
Nearly 55% of respondents cite how a great customer experience makes a big impact. And if something goes wrong, you may never see yourself coming back to that particular app again.
This is clear evidence of the demand for hassle-free digital experiences. This news comes thanks to Fullstory’s intelligence data. Your clients are ready to go the extra mile to ensure that those who provide a great experience keep coming back and ordering more. I am a shopper.
Likewise, this research is going to prove that customers really care about the entire in-app experience more than the actual brand name itself.
The survey included a staggering 7,000 shoppers, and the findings were very interesting. 44% said they don’t like shopping places. Meanwhile, his 42% of marketers talk about maintaining customer loyalty as a key to success, but that may be down this year, according to statistics related to user spending habits. I have.
It has been declared that a flawless brand experience through the app is very important for a brand to build a great reputation and achieve success. It’s all about functionality.
If you’re wondering what it is that frustrates shoppers the most, the answer has to do with the slow pace at which applications and websites load when making online purchases.
About 63% can easily become frustrated because an error occurred while loading. Other issues that cause users to abandon carts include dead links, poorly designed forms that don’t work when inputs are added, and glitches that occur throughout the page.
Overall, the biggest complaints we see among shoppers on various apps and mobiles have to do with transactions that take too long. No one can afford to spend time on such actions. 76% of him said most online experiences have been more than disappointing or extremely stressful.
Undoubtedly, some apps are much better than others. For example, in companies related to retail, 50% of individuals say the experience is smooth and simple compared to e.g. travel applications. Similarly, other app categories such as healthcare and grocery shopping that have not performed well for users have reasons why owners should rethink their strategies if they want to survive in today’s competitive market. I have.
So what can we do to improve the overall experience for our users? About 65% of users were likely to feel frustrated and abandon the entire transaction. He said he wouldn’t go back because his digital experience wasn’t great. This demands an immediate need for change.
A flawless digital experience is critical to getting your clients back. Remember, it doesn’t take long for customers to switch to a different brand, as tolerance in situations like this seems to be at an all-time low.
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