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Thinking about planning your content calendar for next year?
This is helpful – Twitter has its Annual event calendarwhich highlights all of the important dates and celebrations you need to keep in mind in your plans.
An interactive calendar provides an overview of important dates to aid your strategy. You can also filter the list by region and event type.
The download itself is pretty basic, but you can also download specific lists. For example, there is no beautiful calendar template that you can stick on your wall.
Twitter used to publish a downloadable calendar, but switched to an online-only view a few years ago. It contains all the same information, but it doesn’t look nice.
Either way, it may help you in the process as you plan your 2023 approach.
In addition to this, Twitter also Published summaries of some major events What we are considering highlighting on the app throughout the year, along with pitches to advertisers, amid the recent turmoil on the app.
street twitter:
“We’re moving faster than ever and it’s still a place for people to look and talk about what’s going on. A good example is the recent FIFA Men’s World Cup. He has a whopping 147 billion impressions of event-related content on the platform, an increase of nearly 30% since 2018. Also, the number of views of the World Cup videos reached his 7.1 billion.1, everything from memes to nail-biting results and history being made. ”
There is also this:
“Twitter is not only thriving with content and conversations about the moments that matter, but it continues to grow. His mDAU worldwide in the fourth quarter he accelerated to 253.1 million. This was driven by an average sign-up rate of over 1 million new users each day for the entire fourth quarter.2”
This is the first official usage stats Twitter has shared since Elon Musk took over the app, and significantly surpasses the 238 million mDAU Twitter reported in the second quarter of last year.
As Twitter works on the latest changes and updates, it will be interesting to see if that level of usage is maintained.
Check out Twitter’s 2023 marketing calendar. here.
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