Twitter invites businesses to sign up for ‘authentication for organizations’

Twitter is now inviting businesses to sign up.Organization verificationThe subscription service will effectively replace Twitter’s current verification process for business users.

According to the tweet above, you can now sign up for the waiting list We offer a new business verification service by adding a business’s Twitter handle and contact details to your list.

What do I get if I am accepted into the program?

Twitter has yet to provide much information other than this explanation.

“As a subscriber, you and your business receive a business account and affiliation badge through a self-service admin portal.“

so you will get a new one gold check mark The current blue check mark is set to eventually be removed from legacy verified accounts. Twitter hasn’t provided a date for when that will happen, but basically, if you want to keep your business verification, you’ll eventually need to sign up for this new program. is added to the Employees.Accounts that you approve.

I don’t know how much it will cost.

Twitter hasn’t released that information either. So instead of blue checkmarks, you are signing up to get advanced access to gold checkmarks, square profile pictures, and affiliate badges. At a rate of some description.

It may also appear that Twitter is about to charge upwards of $8/month for the personal Twitter Blue verification package that Twitter currently offers, but nothing is definitive at this stage.

Is it worth it?

Well, without full details Organization verification The package, it’s hard to say, but based on the information we have, it’s not like it’s worth paying to maintain official status on a platform that’s slowly deteriorating over time I can not see. Conspiracy theorists previously banned on the app probably aren’t a good fit for brand placement.

But some brands pay. I don’t know how many people have already signed up for a waiting list, and various companies are willing to pay for the recognized level of privileges that come with a subscription to Twitter 2.0. will pay the

But once everyone can pay for checkmarks, there’s no real authority anymore, right? I lost it right away. The same goes for brands. If Twitter hasn’t vetted your application thoroughly (because you haven’t signed up for Twitter Blue), that “validation” doesn’t really mean anything.

If this is the case, even the most dubious operators you can imagine can buy gold ticks in any business right away and call themselves legit.

This, too, seems to undermine the service’s value proposition quickly, but it could have analytics and content management enhancements and a broader package of things Twitter is working on for the program, but that’s I didn’t reveal everything. yet.

Perhaps that’s why Twitter is discontinuing third-party apps and tools. That’s because it keeps that information in-house and is part of a broader push to add similar functionality to its own products.

I don’t know, but if you’re really enthusiastic, you can sign up for the program now.

Twitter says it will Applications will be reviewed to begin access “to limited groups on a rolling basis in the coming weeks.”