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Papoose continues to grow his rapping career. As of today (January 24), the New York-based lyricist will also serve as head of hip-hop and CEO of TuneCore, one of the world’s largest digital music companies. He revealed the news through Instagram.
“Today I am announcing my transition from artist to executive,” he wrote as a caption below the breaking news celebratory IG video. @tunecoreI am humbled, humbled and honored to have this wonderful opportunity. If you’re serious about chasing your dreams.on mail [email protected] God is the greatest! ! @tunecore 2023 #timesaquarenyc #billboards #independentartist
Papoose’s job is to lead TuneCore’s Hip-Hop and Rap Artist Ambassador Program, according to a statement released by the company. He also advises on new talent discovery, artist education and careers.
He reports directly to the company’s CEO, Andrea Gleeson, who marvels at his knowledge of the hip-hop industry.
“When we hire executives, we look for expertise and experience,” Gleason says. “Papoose’s years of struggle and success in the industry have made him uniquely qualified to advise hip-hop artists because he stands by them and knows what they are going through. Because we understand what’s going on and we know first-hand what works.”
As an up-and-coming artist, Papoose made a name for himself with his prolific freestyle skills during the 90’s mixtape era. From there, he gained notoriety among his peers and the industry alike. He signed a $1 million record deal under the late DJ Kay Slay in the 2000s, but eventually regained his independence. Since then, he has championed artist ownership and creative control.
By adopting Papoose, TuneCore’s goal is to increase the value of self-release artists and expand educational programs that benefit and inspire all independent artists. In addition to his position, the 44-year-old rapper has announced that he will be releasing a new single, “Makin Plays,” featuring Jim His Jones and Jaque on February 10.
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