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In November 2022, Detroit’s largest and brightest business sectors will gather to
Crain’s Detroit Business 40 Under Forty event. DisruptED’s Ron J. Stefanski Joins
Attendance, in his words, to look for tech disruptors to get things done (Okay, he
use a different S word). One of the people who made a lot of headlines as a tech entrepreneur at this year’s event was StockX co-founder Chris Kaufman. StockX gives you access to the world’s most coveted items, from sneakers and apparel to electronics and collectibles.
Stefanski noticed a large crowd gathered around Kaufmann and was eager to hear him talk about himself.
Stefanski didn’t take long to understand why. Kaufmann’s Passion, Enthusiasm,
And a down-to-earth nature is a persuasive trait, and Stefanski knew what he needed to do
Dive deep with Kaufman on DistruptED.
Detroit is becoming a rapidly growing city of disruptors and entrepreneurs in many areas.
Industries. Stefanski wanted to know how Kaufman, who has Michigan roots, got started.
his transformation as a technology entrepreneur.
“For me, it was always problem-solving,” Kaufman said. “and something
lead me into the world of technology and e-commerce,
Everything I’ve built is more problem-focused than product-focused.even when
We started StockX.It’s not a sneaker, it’s a hypothetical
Build a platform around it and see if you can disrupt the market. “
Stefanski and Kaufman touch on several things in their conversation:
● How to learn lessons from the project to guide the venture to success
it doesn’t always work
Birth of StockX
● How innovators like Dan Gilbert of Michigan are helping entrepreneurs reach their goals
vision
“When you look at good investors, they are team focused.
Kaufman said of Gilbert. “Dan has always done a great job with it
It has empowered people to do great work. “
This second of a two-part episode.Stefanski asked Kaufmann how
His company aggregated so much data on pricing, bids and asks how he knew
Technology is the key to unlocking StockX’s full potential.
“For StockX, technology provided an opportunity to build a platform.
We support everything the company does,” Kaufman said. “Part of it
Stock market mechanics and data, creating a better trading experience, and
We use technology to execute these transactions and connect buyers and sellers. but,
It is also a good way to characterize that data in a digestible way,
It gives buyers and sellers a way to make smarter decisions and be more confident.
was doing the right thing. “
Bringing transparency to a fragmented market accustomed to making its own rules has caused some ripples.
Kaufman credits StockX with helping democratize the process.
A second conversation between Stefanski and Kaufman includes:
● Attracting talent to create a culture within the organization that contributes to high performance.
growth
● Kaufman’s desire to learn more and come back to pursue an MBA and design
degree
●Creating a circulation that extends the life cycle of products
“Over the past 100 years, we believe we have shifted from the muscle economy to brands.
economy, and now we’re getting into the mind economy,” Kaufman said.
Compassionate, Vulnerable and Passionate Leaders
Success stories for the next 50-100 years
almost. “
Chris Kaufman is the Co-Founder and former Chief Creative Officer of StockX.As
A creative leader, entrepreneur, designer and investor, Kaufman focuses on women and women.
Minority-led businesses and initiatives that have a positive impact on Detroit and its surroundings
region.
Kaufman is currently pursuing a Master of Fine Arts degree in 2D Design at Cranbrook.
Academy of Arts and Master of Science in Learning and Organizational Transformation
Northwestern University.
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