Top tactics and tools for proximity marketing in 2023

Proximity marketing is an immediate, personalized solution that helps you understand buying behavior that drives consumer engagement and helps shoppers make purchasing decisions. Read on to find out more about proximity marketing!

What is Proximity Marketing?

Proximity marketing is also called hyperlocal marketing. This marketing tactic helps consumers to be informed about offers, coupons, and discounts that are allowed at specific stores or stores designed specifically for specific individuals. , beacons, WiFi, geo-fencing, near-field communication (NFC), QR codes, and other technologies to confine you to a specific local area.

Why Proximity Marketing Matters

• Business entities can easily target consumers with geo-targeting capabilities
• Increased engagement by simply downloading a mobile application
• Bluetooth/beacons help market products through app notifications
• Proximity Marketing Gives Marketers a Competitive Advantage
• Push notifications pop up and initiate communication with consumers
• Proximity marketing gives consumers a personalized experience

How does proximity marketing work?

Hyperlocal marketing helps target potential customers with more tailored advertising based on their buying patterns.

Proximity marketing tools and tactics also analyze specific locations to influence consumer purchasing decisions in the near future. Local advertising consists of small stores, local area marketers, shopping complexes, city blocks, stores, and small locations where businesses market and advertise their products and services.

Using technology in proximity marketing

QR code: Quick Response Codes facilitate product/service marketing and consumer engagement. Users can quickly get detailed information about products and services, and the information is sent directly to their device.

Wifi: Near-real-time proximity marketing maximizes engagement with customers in your target area through real-time communications.

Bluetooth beacon: A beacon is installed in the store and connected to a nearby Bluetooth device to transmit product and service information to consumers.
NFC: Near field communication (NFC) marketing is a proximity marketing channel used to interact with places or physical objects in close proximity.

Geofensineg: Geofencing helps marketers in mobile proximity marketing work more targetedly by placing virtual perimeters around real-world geographic regions.

RFID: Radio Frequency Identification (RFID) systems typically contain tags. The reader constantly searches for RFID tags and emits radio waves. Send a signal containing information.

Proximity marketing strategies are very useful for business owners to influence local consumers. Send push notifications of marketing his offers to nearby prospects. Technologies such as Bluetooth beacons, WiFi, geofencing, near field communication (NFC), and QR codes are used to support proximity marketing.

The purpose of proximity technology is to improve the consumer experience through more interaction. Leveraging timely and physically relevant data is key to the success of Hyperlocal His marketing strategy. Closing consumers (or devices) helps market products and services, attracting nearby consumers and persuading them to make purchasing decisions.