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Match Group, the parent company of dating apps such as Tinder, Hinge, Match, Plenty of Fish, Meetic and OurTime, today announced the launch of a new campaign that introduces in-app messages and email notifications to give users tips. bottom. To avoid getting scammed online.
Tinder and French online dating app Meetic use in-app messages to remind users with tips and common behaviors to look out for. Suggestions include making sure potential matches’ profile pictures are verified, video chatting before meeting in person, and learning how to recognize scammer red flags.
Match, Hinge, Plenty of Fish, and OurTime, on the other hand, send the same fraud-related tips to users via email and message notifications. Starting today, a global public awareness campaign will be launched in more than 15 countries, including the US, Canada, UK, India, Australia, Japan, Germany, France, Spain and Italy. It will continue through January, Match Group told TechCrunch and will try to keep pushing messages to users on a regular basis.
Image credit: Match Group/Tinder
“Scammers often play the long game,” Buddy Loomis, senior director of law enforcement operations and investigations at Match Group, told TechCrunch. “They really want to gain the victim’s confidence and trust, so they spend a lot of time talking back and forth with them. [Then] They demand money for their children’s medical bills, visas, or plane tickets.
Another red flag is when scammers want to chat via a third-party platform. This usually means you want to chat in an unmoderated app, and Match Group recently sent users pop-up his messages with safety tips if certain words were detected in the conversation. I started the function across the app.
More and more online daters fall victim to romance scams, and the numbers continue to grow. In 2021, the Federal Trade Commission reported that a consumer suffered his staggering $547 million loss. The Global Anti-Scam Organization provided data showing the average reported loss in the U.S. went from $120,754 in 2021 to $186,169 in 2022, Match Group said. wrote in today’s announcement.
While there are many tools that Match Group dating apps use to detect fraudulent and suspicious profiles, there are still people using these apps to scam or steal from users.
Loomis notes that romance scams and other related incidents are vastly underreported, so we hope the new message helps with that aspect of the problem as well.”One of the big messages here The first is to raise awareness of this type of fraud and remove the stigma of reporting it.We will actively participate if or after our members have not been harmed and have had no loss of financial value. We want our members to feel comfortable participating, whether they are or not,” she added.
Match Group encourages users to report incidents on the platform they are using and contact local law enforcement.
The company’s new dating safety campaign comes almost a year after Netflix released “The Tinder Swindler.” This is a true crime documentary centered around Israeli scammer Simon Leviev tricking women into sending money on dating apps. Since the documentary premiered on him in February 2022, Tinder has been using Garbo to help background his checks and to prevent bad actors from using the “dismatch” feature to hide from victims. We launched various safety features, such as the ability to prevent.
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