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As it turned 100 years old, the brand believed it was time to upgrade its team.
January 9th, select TIME Thade Muhammad As the company’s first Chief Marketing Officer (CMO), he focuses on influence, market strategy, and driving business growth.
according to time, Muhammad is the first CMO since the brand became an independent company under co-chair ownership in 2018. Rin When Marc Benioff.
“We are delighted to welcome Thade to their proven track record of innovation, revenue generation and building trust with their audience. time CEO Jessica Sibley“At a pivotal moment in TIME’s 100-year history, Thade’s background as a marketer, trained journalist and changemaker makes her the perfect person to lead.” . time as Chief Marketing Officer. ”
Muhammad’s role time Brand in overseeing integrated marketing, customer success, branded content, and communications. As CMO, she also directs timeThe newest division of , focused on impact.
“My passion is to harness the power of authentic brands to engage audiences and, in turn, unlock their unique power to influence change,” Muhammad said.
“time As one of the world’s most trusted storytellers, we are thrilled to bring our partners’ stories to life with imaginative ideas that inspire smarter, better markets,” she added. rice field.
With over 10 years of experience in marketing and advertising, Muhammad time according to her position forbesfounded the Brand Representation & Inclusion Practice, an award-winning B2B advertising business. Muhammad used her position to motivate her partners to implement Diversity, Equity and Inclusion (DEI) as part of the company’s growth strategy. The practice required Muhammad to lead the execution of all business development, sales and marketing strategies, client relationships, and sponsorships.
Muhammad studied magazine journalism at the Newhouse School of Public Communication at Syracuse University. She was honored as one of hers by the International News Media Association. Under 30 Under 30 for advertising performance. Muhammad started his career as part of his NBC Pages program.
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