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By the next morning, over a million people had watched the video. In his next three days, the application, Argo — Boating Navigation, received more downloads than his three years, reaching the top of Apple’s download charts in the navigation category.
“I just wanted to try something that would help him explode and get more followers and users,” Megan, 20, told The Washington Post. “I didn’t expect it to work.”
After graduating from the University of Delaware, Jeff Falk moved into a condominium in Joppatown, Maryland, around 1984. With the Chesapeake Bay nearby, Jeff fell in love with Grady boating on his white.
Although he ended up working as a defense contractor, Jeff says he’s been thinking a lot about building a marine navigation app. He wished there was a convenient way to find restaurants, marinas and anchorages across the ocean. After years of talking about building the ideal app, his wife Jean told him,
In November 2018, Jeff partnered with software company ByteLion to create Argo. Its name was inspired by the legendary ship of Greek mythology.
Jeff says he combined the power of Waze, Yelp, and social media platforms to create an application that suggests routes across any body of water. in the United States. It provides hazard, police and weather updates and allows users to share their experiences and photos.
Jeff’s life was taken when the free application was released in September 2019. He mentioned his progress at family dinners and car rides and walks. At one point, his family gave him a navy blue shirt that read: I will tell you about my app. He said he responded to all comments on the application under “Captain Jeff,” an alias suggested by his 24-year-old daughter Kelly.
Argo has 1,000 downloads after 4 months and 100,000 by November 2022. Jeff said he has yet to make any profit from Argo.
“I wasn’t very focused on marketing,” he said. “It was all about making sure the product was right.”
“We knew it could be bigger and reach this big,” Megan added.
Megan said she respects her father I helped my dad make his first big breakthrough at the January 14 Boat Show at the Chicago Convention Center.she uploaded a 12 second video of her Accompanied her nearly 200 followers with a piano arrangement of Wiz Khalifa’s “See You Again.”
Megan realizes a few hours later that TikTok has 1,000 likes, but Jeff isn’t impressed. But that changed as downloads accelerated.
About 93,000 people in 24 hours I downloaded Argo. In three days, the number of downloads reached his nearly 152,000. About 1,200 reviews on the Apple app store surged to his 18,000.
At one point, online traffic was so intense that It caused the app to crash.
The next morning, Jeff said he woke up to about 4,000 emails and tried to reply to them all. It was the final day of the Chicago Boat Show, and Jeff said some people who stopped by Argo’s booth said they saw his app on TikTok.
Argo is one of Apple’s seven most downloaded navigation apps, competing with popular apps like Google Maps, Waze and ParkMobile. His TikTok page at the company surpassed 210,000 followers last weekend, with Jeff brainstorming features for his app. new user.
Jeff and Megan are looking forward to meeting more TikTok fans at another boat show this week in Fort Myers, Florida.
“No one expects something to go viral,” Jeff said. “I think that’s what happens when you’re not trying too hard.”
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