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2022 is an exciting year for the B2B martech domain, and as the new year (2023!) unfolds, it’s interesting to stay on top of the latest trends. Until then, catch up on his B2B marketing and martech updates from our latest weekly highlights.
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MarTech Quote of the Week!
By using available data sources, you can ensure that your advertising dollars are not wasted on broader audiences that are not connected to your brand message and ultimately do not take action.
– Rachel Dillon, EVP Sales and Marketing at Strategas
Top MarTech News of the Week: December 26th to December 30th
MarTech QnA by Experts
Marketing as a function has changed dramatically over the last decade, often requiring a variety of skills with different personalities. Building a great team for me is about balancing these skills and personalities to include experience, analytical rigor, strong execution, passion for the business we’re in, and of course creativity.
–Siren CMO Rachel Kavanagh
MarTech articles on data best practices, ad tech trends, customer success tips and more!
Missed the latest episode of the SalesStar podcast? Listen now!
Episode 147: Driving Better Customer Revenue Journeys with Holly Proctor, Senior Vice President of Global Sales at Clari
Episode 146: Bazaarvoice’s Growth Story with Bazaarvoice CMO Zarina Stanford
Episode 145: Transforming Sales with Mark Wright, Vice President of Sales & Partnerships at Zeitworks
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