[ad_1]
With just 10 weeks to go until the end of 2018, the Black Magic Fever that began earlier this year seems to be coming to an end on a more spectacular note. Day after day, it seems, we are inundated with great news from Africa and the black diaspora.
On October 24, 2018, Vogue magazine declared Virgil Abloh’s Off-White the world’s most popular designer brand after months of research.
According to Vogue, the study monitored the shopping behavior of more than 5 million people. What makes this declaration an extraordinary revelation is the fact that Off-White, a streetwear and luxury fashion label founded in 2012, is not only black-owned, but has been in competition for just four years. It went up against the top brands of a few years ago and beat them in their own game.
Virgil Abloh
Abloh’s brand moved up 33 spots from last year’s list to take the top spot, beating out Gucci, Balenciaga, Nike and Prada respectively for the top five list.
While this news is a major milestone for the black community worldwide, the declaration should come as no surprise to the fashion industry and many fashion-conscious people around the world.In 2018 alone, off-white belts and Sportswear is most worn by your favorite celebrities, bloggers and fashionistas.
Described as Abloh’s cult sweatwear in a Vogues article, the Off-White brand has seen dominating quarterly sales this year thanks to collaborations with Nike and IKEA and celebrities like Serena Williams wearing sportswear. recorded high.
Serena Williams Wears Off-White x Nike Collaboration Sportswear
Abloh Ghanaian American born in Rockford, Illinois. A Grammy-nominated DJ and fashion designer, he is responsible for the artwork for Jay-Z and Kanye West’s 2011 album. look at the throneHe launched his high-end streetwear line Off-White in 2012 and was recently nominated for two 2018 CFDA Fashion Awards, Womenswear Designer of the Year and Menswear Designer of the Year. rice field.
Virgil Abloh
Earlier this year, his name went viral on the internet when it was announced that he was the new artistic director of Loius Vuitton. With his new appointment, Virgil moved his family to Paris and held his shares under the Louis Vuitton Moët Hennessy luxury conglomerate, while also working for his own label.
With his Italian luxury brand taking the world by storm, overtaking designer brands that have been in the game for several years, Abloh is the new kid on the block, offering black excellence and a touch of his hand. indicates that is transformed into gold.
[ad_2]
Source link
