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Expedia Acquires Travelocity
In 2015, Expedia acquired rival Travelocity for $280 million. The travel industry is slow to grow and comes under pressure from rebellious tour operators.
Expedia actually operated Travelocity.com since 2013. So the acquisition seemed very logical from both perspectives.
At the time, Expedia also owned several online travel brands. Hotels.com, Hotwire, eLong and Trivago.
Read more in Travel Search Integration: Expedia Acquires Rival Travelocity for $280 Million
this day too
Neeva seeks to grow user base with free subscription
2022: The free basic subscription replaced the $4.95/month full-featured subscription.
Google removes ‘advertising’ and ‘sponsored’ labels from flight search results
2020: Flight search no longer requires referral fees from partners as Google tried to emphasize price and convenience in their rankings.
Google Dataset Search is out of beta, new features added
2020: Google has added new features to Google Dataset Search with this rollout.
Video: Search pioneer Mike Grehan explains everything from the early days of SEO to the role of AI in paid and organic search.
2020: In this installment of Barry Schwartz’s vlog series, we spoke with Grehan about the early days of search, how technologies like AI and machine learning impacted search, and who originally coined the term “search engine optimization.” .
Amazon Adds Customer Acquisition Metrics for Sponsored Brands Campaigns
2019: A set of “New Brands” metrics were also available for Amazon seller display and video ad campaigns.
Searchmetrics Wins Important Victory in Patent Infringement Lawsuit
2018: A federal judge has struck down five patents asserted by SEO platform provider BrightEdge in a lawsuit against rival Searchmetrics.
Bing Hotel Ads Moves from Beta to General Release on Koddi
2018: Bing Ads launched its Hotel Ads service in beta in 2017 before rolling it out broadly.
Book previews added to Google mobile search
2017: You can now read book previews directly on your phone from Google Search.
Ed Roberts’ activist Google Doodle honors leaders of the disability rights movement
2017: The Google Doodle is a tribute to Ed Roberts, co-founder of the World Disability Institute.
Automatic conversion of AdWords currency is now enabled in Google Analytics
2015: Advertisers using different currencies in AdWords and Analytics can now easily compare cost data in Analytics.
56% of unbranded Google AdWords clicks in Q4 were driven by PLA [RKG]
2015: Bing’s click share for product ads also increased, doubling from Q3.
Pinterest searches are now customized by gender
2015: Pinterest has adjusted its guided search system to provide different results depending on whether the user is female or male.
News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
2015: Local News is now available in 12 US cities, including San Francisco, New York City, Los Angeles, Chicago, Washington DC, Atlanta, Seattle and Boston.
Search by photo: Google Glass Mug, Google Pool Table, Gmail Paper
2015: Latest images of what people are eating, how they are playing, who they are meeting, where they are talking, what toys they have, etc. at a search engine company.
An easy way to see what referrer data Google, Bing, or Yahoo passes to your secure site
2014: There was no way to find the HTTPS version of the “What is my referrer” site. So Barry Schwartz made it.
Google replaces smartphone user agent to improve smartphone indexing
2014: The new smartphone user-agent crawler follows Googlebot’s robots.txt, robots meta tag, and HTTP header directives instead of Googlebot-Mobile.
MapQuest Transfers Local Listing Management to Yext
2014: MapQuest has notified business users that the Local Business Center and basic Local Listings product will be officially closed.
Google Loses Again in AdWords Patent Infringement Lawsuit
2014: A judge has ruled that patent-holding company Vringo is entitled to additional royalties from Google in a patent infringement lawsuit involving Google AdWords.
Google launches streamlined image search
2013: The new system makes it easier to quickly skim through multiple images instead of the old system which required you to click multiple times, then close the window and go back to select a new image.
New Tumblr Blog Raises Privacy Concerns About Facebook Graph Search
2013: An example of a search that mixes comedy and spookiness.
‘Don’t Be Evil’ Tool — Backed by Facebook and Twitter — Shows Google’s ‘Search Plus Your World’ Can Exceed Google+
2012: The company behind the tool felt that Google wasn’t focusing on what was best for its users with Search Plus Your World.
Google search showing punctuation results
2012: In the past, Google ignored most punctuation marks and did not show useful results.
Google Mobile Revenue Forecast for 2012: $4 Billion or $6 Billion?
2012: Google’s 2012 mobile revenue “run rate” was projected to range from $4 billion to $6 billion (globally). In the United States, this number is probably just over half.
Social network detente proposal
2012: Some suggestions on how to avoid a social nuclear war between Google, Twitter and Facebook.
Looking for an old version of the website? New and improved Wayback Machine
2011: The Wayback Machine has been redesigned, relaunched with a better user interface, and migrated to a new platform as the basis for further improvements.
Google Pushing Semantic Search In 2009?
2009: “Wouldn’t it be nice if Google understood what a phrase meant, not just the words in it?” said Google CEO Eric Schmidt.
No wonder: Google is the #1 internet property in the world
2009: Google’s site reached 77% of the online population over the age of 15 in December 2008.
Google Maps: ‘OneBox’ to 10 Local Links
2008: Google seemed serious about showing up to 10 local listings next to the map and gradually rolling this out to global search results.
Google’s Mysterious Position 6 Penalty
2008: Google’s Matt Cutts dismissed the debate about the pattern of websites ranking #1 or #2 on Google dropping to #6.
Google’s best place to work, according to Fortune magazine
2008: 2 years in a row.
Search stocks and stock market crashes: GOOG, YHOO, MSFT
2008: Google had the biggest drop, down 19.5%. Yahoo was slightly behind with 18.5%, and Microsoft was around 12.5%. The NASDAQ overall was 15.5%.
Google Health is about to launch?
2008: The Google Health login page was public, but the service itself was not.
Baidu revived in Japan
2008: As part of this launch, Baidu has revamped its Japanese homepage and added blog search.
South Korea to Google: Returning cities from North Korea
2008: Google classified some areas of South Korea as part of North Korea.
FTC Allegations Regarding AskEraser: ‘Unfair and Deceptive’
2008: Several groups have asked the U.S. Federal Trade Commission to determine whether Ask uses unfair and deceptive trade practices in marketing its tools.
Will the European Union decide that IP addresses are personal?
2008: The head of the EU group investigating search privacy issues said Internet Protocol addresses assigned to computers should be treated as personal information.
anything else? Subtle results of Vivisimo’s Remix Clustering Surfaces
2008: Remix clustering allows you to click links and quickly answer the question, “What other sensitive topics are there?”
Google adds RSS snippets to personalized homepage
2007: Google added a plus sign next to each RSS title. Click to see a snippet of the post summary.
Google Site Exclusion Tool Now Allows Unlimited Site Exclusions
2007: Google has removed the limit on the number of sites that can be excluded with the site exclusion tool.
Google Takes Steps To ‘Remove’ Sensitive Information From Google Blacklist
2007: Google: “Introduced steps to remove login information from future submissions.”
Google tests new video ads from BMG and Warner Music Group on AdSense network
2007: The ad was to be tested for 4 weeks.
Use Microsoft Live Search and Microsoft for charitable donations
2007: Microsoft said it will donate $1 per search to Team Seattle’s Seattle’s Children’s Hospital fund.
Google to invest in Indian companies through seed fund
2007: Google reportedly contributed an undisclosed amount to the Seedfund to indirectly invest in Indian technology.
Yahoo’s Move to Panama: The Pros and Cons
2007: The reviews and opinions presented were generally positive, but some small businesses had issues and frustrations.
TellMe Launches New Mobile Local Search Service
2007: It was free, direct-to-consumer, voice-enabled directory assistance.
SEMPO Institute: Announcing Online School for SEM
2007: The foundation course has been published, offering over 15 tracks.
Past posts from Search Engine Land Subject Matter Experts (SMEs)
These columns are a snapshot as of now and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and not necessarily Search Engine Land.
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About the author
Danny Goodwin is Editor in Chief of Search Engine Land & SMX. Goodwin not only writes daily for Search Engine Land about his SEO, PPC and more, but he also maintains Search Engine Land’s roster of subject matter experts. He also helps program his SMX – Search Marketing Expo, his series of our conferences. Prior to joining Search Engine Land, Goodwin was an executive at Search Engine Journal, where he served as editor, leading editorial initiatives for the brand. He was also the editor of his Search Engine Watch. He has spoken at many leading search conferences and virtual events, and his expertise is provided by a wide range of publications and podcasts.
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