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Google Explains “Core” Algorithms
In 2016, Google’s Andrey Lipattsev described the “core” algorithm.
This comes on the heels of news that Panda will become part of Google’s core algorithms. SEO wanted to better understand what it meant to be part of Google’s core algorithms.
Simply put, it means that the algorithm is consistent enough that Google doesn’t have to worry about it. Because the algorithm has been tested, works well and doesn’t require many changes in the future. Lipattsev explains:
It’s not about functionality, it’s about how we perceive it in the context of algorithms, which probably means it doesn’t change much over time. Has it been running for a while and I don’t know how long it will last? Or is it something like PageRank that is part of it and will always be there at least for the foreseeable future and perhaps a specific context part of the core algorithm and call it with
We hope you have a better understanding of what Google’s core algorithms mean when you hear about Google’s latest core update.
Read more here: Google explains what it means to be part of the “core” algorithms
this day too
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Google Ads issues impacted some Discover and P-MAX campaigns between January 18th and 21st
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CallRail adds call analytics integration with Google My Business
2020: CallRail developed this solution in response to the rise of ‘zero-click search’ and the ‘cannibalization’ of website traffic by GMB.
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2016: One of Google’s efforts was to prevent accidental clicks on mobile when app developers deliberately placed ads near app buttons.
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2016: Bing rolls out multiple updates per day to constantly improve search results and functionality.
Google improves Android weather search results in time for winter storms
2016: Weather-related search results now include hourly alerts for sky conditions, air quality, and severe weather.
Google Ventures-backed RetailMeNot avoids Google penalties
2015: It’s unclear what changes RetailMeNot made to recover from the Google Panda algorithm, but their rankings have recovered.
Bing Ads Expands Enhanced Sitelinks Globally, Adds Device Settings for Sitelinks
2015: Additional copies under each sitelink extension are now available for most markets and languages supported by Bing Ads.
Right to be forgotten: Google tells Europe it won’t scrub Google.com
2015: Google Chief Legal Officer David Drummond said:
Keep Writing Quality Content: SEO Bloggers Respond to Matt Cutts Claiming ‘Guest Blogging Is Dead’
2014: A roundup of industry reactions, summarizing comments from a selection of popular bloggers.
Expedia and Google: No comment from either company on possible Expedia penalty
2014: Expedia appears to have been hit with a Google penalty related to unnatural links.
Marin: By December 2014, 40% of Google PLA clicks will come from smartphones
2014: Marin expected retailers to allocate about a third of their PPC budgets to PLA.
Pinterest adds vegetarian, vegan, gluten-free, and paleo filters for recipe-related searches
2014: Pinterest also added an “Indulge Me” button for searching for “not-so-healthy” dessert recipes.
As Google evolves to meet user demands, others will inevitably be marginalized
2013: “People can no longer put up with traditional search results…they just want fast (and reliable) answers, and that’s exactly what Google is increasingly offering.”
Google’s Martin Luther King Jr. Logo
2013: The doodle was in shades of blue, green and yellow. Dr. King’s face is one of his “O”s in his Google logo.
Google’s new CEO Larry Page’s to-do list
2011: How well will a change in leadership address Google’s many challenges?
Google opens the page: the story of the second day
2011: A desire to recapture old startup momentum was one of the driving forces behind Page’s promotion.
Google sets sights on content farms in 2011
2011: Matt Cutts promises a renewed effort to take action against content farms (which he defines as “sites with shallow or low-quality content”).
Google announces improved search quality with new spam detection
2011: A redesigned document-level classifier makes on-page spam less likely to impact Google’s search index.
First Google Toolbar PageRank Update of 2011
2011: It was arguably the first update in almost nine months. However, Toolbar PageRank is very old and had no direct impact on ranking.
AdWords preview tool improved for mobile
2011: This tool allows advertisers to see how their ads will look on different devices (iPhone, Android, etc.) across multiple carriers.
Change small Google navigation elements
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Search by photo: GoogleBot T-shirt, Yahoo Rodeo, Yahoo Rubber Duckies
2011: A search engine company has gathered the latest images from the web showing what people are eating, how they are playing, who they are meeting, where they are talking, what toys they have, and more.
Google beats estimates with a very strong fourth quarter: $6.67 billion
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Facebook Cuts Some Microsoft Ads
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YouTube Music Discovery Project
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Google’s Sergey Brin writes about a relief mission’s visit to Haiti
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A quick SEO update for January 2009
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Microsoft layoffs widely expected to be announced this week
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Microsoft Offers SearchPerks Incentive
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Obama effect: Google says president changed search activity
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Google: All NYC tourists are ours
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Mobile Search Survey Comparison: Early Adopters vs. Mainstream Users
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Google Webmaster Tools Quick Start Guide
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Project Palimpsest: Google Hosts Open Source Scientific Data
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Yahoo Plan Significant reduction in personnel?
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Yahoo tests Delicious integration in search results
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Google-DoubleClick drama hits the European stage
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Search engine commemorating Martin Luther King Jr. Day
2008: Google had an artsy logo, with kids drawing Martin Luther King Jr.’s face on the sidewalk.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land Subject Matter Experts (SMEs)
These columns are a snapshot as of now and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and not necessarily Search Engine Land.
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About the author
Danny Goodwin is Editor in Chief of Search Engine Land & SMX. Goodwin not only writes daily for Search Engine Land about his SEO, PPC and more, but he also maintains Search Engine Land’s roster of subject matter experts. He also helps program his SMX – Search Marketing Expo, his series of our conferences. Prior to joining Search Engine Land, Goodwin was an executive at Search Engine Journal, where he served as editor, leading editorial initiatives for the brand. He was also the editor of his Search Engine Watch. He has spoken at many leading search conferences and virtual events, and his expertise is provided by a wide range of publications and podcasts.
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