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Facebook graph search is here
In 2013 Facebook announced a new experience called Graph Search.
Facebook Graph Search relied heavily on likes and other connections to determine what to display as the most relevant search results for each user.
At launch, Facebook Graph Search only included people, photos, places, and interests.
Facebook Graph Search was not a traditional web search engine like Google or Bing. It was a new type of search: a social search engine. At that time, Facebook was already using Bing for web search results.
Dig deeper:
this day too
LinkedIn Launches LinkedIn Marketing Labs On-Demand Course for Advertisers
2021: This course covers the basics of LinkedIn advertising, how to use LinkedIn advertising targeting, and LinkedIn advertising reporting and analytics.
Amazon Sponsored Products Now Supports Dynamic Bidding, Bid Adjustments
2019: Advertisers can choose automatic bidding to adjust search ad bids to match page placements.
EU Copyright Directive Nears Final Form As Google Tests Simplified News SERPs
2019: This directive aimed to “harmonize” copyright law across Europe.
DuckDuckGo’s map search and address search now support Apple Maps
2019: The company used OpenStreetMap.
Google fixes reverse image search bug
2018: Image thumbnails were not displayed properly in the “Pages with Matching Images” section.
2018 Martin Luther King Jr. Day Google Doodle honors Jr. King and his dream of a better world
2018: This image was designed by guest artist Cannaday Chapman and created in collaboration with Black Googlers Network.
Google tests ‘What’s Hot’ and ‘What’s Nearby’ as search options for Android
2016: In addition to recent searches, Google has inserted “What’s Hot” and “Nearby” options in the pull-down menu.
Search by photo: Google Canada’s new office, Google Expeditions Subaru, Justin Trudeau at the Fallout 4 statue
2016: The latest images have been gleaned from the web showing what people are eating, how they are playing, who they meet, where they talk, what toys they have, and more at search engine companies.
Google Knowledge Graph now shows your brand’s social profile
Google has started showing social profile links for brands like Pixar, Apple, Starbucks, Google and many others.
Search is the #1 content discovery tool for mobile users
2015: 54% of respondents say search is the number one way to find mobile content/websites.
Smartphones accounted for 40% of US search ad spend in Q4 [Marin]
2015: Desktop influence remains dominant, but continues to decline
Google updates structured data testing tools, documentation and syntax support
2015: We’ve introduced a new and improved Structured Data Testing Tool, updated our documentation and guidelines, and added markup support.
Ability to share ads via the AdWords Shared Library will be retired
2015: This feature will be removed on February 11th.
Google Seeks Webmaster Feedback on Web Search and Webmaster Tools
2015: Google asked: “What can we expect from Google Websearch and Webmaster Tools in 2015?”
Google Events Knowledge Graph now includes ticket links, delegated events, comedian events, and venue events
2015: Google has made four updates to the Event Knowledge Graph since we started markup in March 2014.
Google updates Maps app with restaurant filters and more
2015: The Google Maps app has added food type filters and other features for iOS and Android users.
Google’s Matt Cutts: No Different Algorithms for Web Position Slots
2014: Google’s Matt Cutts answers this question: Spoiler alert: the answer was no.
Rand Fishkin steps down as CEO of Moz, Sarah Bird becomes new CEO
2014: The End of an Era – This was Fishkin’s last day as CEO of Moz.
Report: Search engines account for 40% of holiday season traffic to retailer websites
2014: Experian reports that search engines still hold the largest share, but when comparing year-over-year traffic data, the amount of upstream traffic sent to retailers decreased by 13%.
Bing Ends 2013 With US Market Share At All-Time High, But Google Is On The Rise [comScore]
2014: Google’s share of search queries increased 0.6% to 67.3% in December 2013
EU wants more search concessions, Google defies French authorities
2014: EU Competition Commissioner Joaquin Almunia said Google will have to submit additional amendments in the coming weeks to avoid formal antitrust proceedings.
Was Lowe’s the first brand to adopt jelly?
2014: What we do know: They answered at least one question about how to install art on a brick wall.
Links from press releases will help your rankings, no matter what Google says.
2013: Matt Cutts blog [sreppleasers] on Google.
Report: Global Paid Search Spend Increased 18% in 2012
2013: This growth trend has slowed slightly from the 21% annual growth rate reported in 2011.
77% of online wellness seekers start with search engines [Pew Study]
2013: This is significantly higher than the 13% who started with health portals such as WebMD, general information sites such as Wikipedia (only 2%), and social networks (1%).
Google’s 6th Annual “Doodle 4 Google” Contest: “My Best Day Ever…”
2013: The winner will receive a $30,000 college scholarship, a $50,000 technology grant, and have their logo displayed on the Google homepage.
Yext “Reinvents Local Business Listings” With New Rich Content Options
2013: And they called it…PowerListings+.
89% say search engines are good at finding information, but “noise” is a problem
2011: 13% said they couldn’t find what they were looking for. The answer was there. It’s a “signal” that people want to tune into. They were just surrounded by a lot of noise.
comScore: Bing Shares Up – Will It Overtake Yahoo? Plus Return of Ask.com Sale Speculation
2010: ComScore search share figures for December 2009: 17.3% for Yahoo and 10.7% for Bing. (Google? 65.7%.)
Amazon Slaps UK Affiliates Using Search Marketing Techniques
2010: Amazon said it will no longer pay referral fees to associates who send users via keyword bidding or other paid searches on other search engines or extended search networks.
OneRiot Launches RiotWise Ad Network for Real-Time Search
2010: The launch followed a pilot phase that allowed developers to monetize mobile apps, desktop clients, social search engines, and similar applications.
Carol Bartz’s ‘Gut’ could stop selling Yahoo Search to Microsoft
2009: Bartz said her instincts or “gut feelings” don’t necessarily need to be sold, but she will need to immerse herself in issues and economics to make better decisions.
Microsoft job cuts may come next week
2009: The reduction was expected to be “much less than the 15,000 positions” originally thought.
Yahoo Shows Some SearchMonkey Love On Wikipedia
2009: The Wikipedia SearchMonkey app is now turned on by default for all Yahoo search users, making it the sixth app all Yahoo search users will see (along with LinkedIn, Yelp, Yahoo Local, Citysearch and Zagat).
TweetNews: Yahoo programmer integrates news search with Twitter
2009: TweetNews is a new search engine that uses the latest Twitter topics to make your news searches more relevant and fresh.
Google directory updates showing “real” PR scores?
2008: The scores in the Google Directory were much higher than those displayed in the Google Toolbar.
Microsoft and MediaCart Introduce Ad Targeting to Grocery Shopping Carts
2008: Microsoft has partnered with MediaCart to offer in-store behavioral advertising, using RFID tags to bring the concept of “location-based services” into store aisles.
Google Maps used to engage political volunteers and activists
2008: How candidates, campaign staff, and other third parties use Google Maps and the Maps API to display messages and organize political volunteers and activists in upcoming primary elections.
Wireless Spectrum Bidders Approved, Auction Begins Jan. 24
2008: Among the bidders are Google, AT&T, Verizon and MetroPCS.
Research shows it’s in the top 5 instead of the top 10, search engines may need to highlight the official site
2007: Search marketers needed to be more concerned with being in the top 5 than being in the top 10.
Find more related Google searches at the bottom of the page
2007: More searchers were seeing a series of eight search suggestions as links under the heading “Related Searches:” followed by the original word they searched for.
A look back at Microsoft’s long game in search
2007: “It’s disgusting to hear Microsoft’s leadership make fun of Google instead of delivering the success that speaks for itself.”
Microsoft Live and Yahoo Push for Firefox users, plus IE7’s search battle revisited
2007: How different search engines tried to make you the default choice.
SEO blog under hacking attack
2007: Graywolf’s blog was hacked and Stuntdubl went down.
Hack Google to improve security
2007: “It’s your worst nightmare. Someone reads some of your Google emails, views your documents, modifies your spreadsheets, checks your reading habits on Google’s personalized homepage or Google Reader, Check your search history.”
Googlers overwhelmingly donate to Democrats. His PAC at Google Benefited Republicans More
2007: In the last election, 98% of Google employee money went to Democrats, while the company-controlled Google NetPAC gave 61% of its donations to conservative candidates.
From Search Marketing Expo (SMX)
Past contributions from Search Engine Land Subject Matter Experts (SMEs)
These columns are a snapshot as of now and have not been updated since publication unless otherwise noted. The opinions expressed in these articles are those of the authors and not necessarily Search Engine Land.
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About the author
Danny Goodwin is Editor in Chief of Search Engine Land & SMX. Goodwin not only writes daily for Search Engine Land about his SEO, PPC and more, but he also maintains Search Engine Land’s roster of subject matter experts. He also helps program his SMX – Search Marketing Expo, his series of our conferences. Prior to joining Search Engine Land, Goodwin was an executive at Search Engine Journal, where he served as editor, leading editorial initiatives for the brand. He was also the editor of his Search Engine Watch. He has spoken at many leading search conferences and virtual events, and his expertise is provided by a wide range of publications and podcasts.
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