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Google has a reputation for discontinuing products more than any other company.
The company’s DNA is based on experimentation, always looking for the next revenue stream or technological breakthrough.
A former insider told me that Google would cut a product when it realized it couldn’t establish a dominant position in the market, even if it had a healthy user base and was profitable. Told.
It doesn’t make sense for Google to invest in small projects that exceed their growth potential. Especially if they are niche and red-handed.
So many projects were killed by Google that an independent organization created a website called Killed by Google.
Google Hangouts, Chrome App, and Google Duo are among the apps that will be retired in 2022. So far, here are his five Google projects that are in the running for 2023.
Google Stadia
On January 18, 2023, Google will shut down Stadia.
Google launched Stadia in November 2019 as the industry rushed to cloud gaming. Google appears to be all about games, and Sundar Pichai said at the Game Developers Conference in San Francisco that the company is “going to games.”
Stadia, a cloud-based gaming service, allows users to stream games via Chromecast, Chrome browser, mobile apps, and control gameplay with Wi-Fi enabled peripherals. Despite this, the platform did not gain popularity.
For some time the writing was on the wall. Last year, the company closed its own game studio, Stadia Games and Entertainment, and laid off his 150 game developers he had hired to build first-party games.
Stadia will shut down permanently on January 18th. Stadia hardware purchases are fully refundable if purchased. According to Google, refunds should be completed by mid-January.
Google OnHub
On January 11, 2023, Google will no longer support or provide app control for OnHub routers.
OnHub routers will continue to function after that date, but customers will no longer be able to manage their routers in the Google Home app. It also disables other skills enabled through the Google Assistant that allow customers to manage or control their routers.
Before the company acquired Nest Labs, Google partnered with Asus and TP-Link on a line of home routers in 2015. At the time, the router was lauded for its sleek design and served as the predecessor to Google’s mesh networking products.
Google current
Currents, Google’s enterprise social network, will shut down in 2023.
To understand the retirement of this product, we need to look at another legendary Google product that was retired in 2019: Google+.
Google integrated Google+’s social media features into its Google Workspace instance, competing with other employee advocacy and internal communication software such as Meta’s Slack and Workplace.
When Google+ shut down in July 2020, instead of removing these social features entirely, they replaced them with Currents. Workspace quickly added spaces where teams could collaborate in real time. Google has announced that it will be deprecating Currents and moving content to Spaces.
conversation action
On June 13, 2023, Google will retire Conversational Actions.
Conversational Actions allow third-party developers to create custom experiences and conversations for the Google Assistant. Assistants handle natural language understanding for developers so they can create open-ended conversational interfaces.
To add conversational or business logic, conversational actions can use webhooks to communicate with external web services.
As a result of feedback received from the developer community, Google has removed all controversial actions and will remove this feature.
Instead of requiring developers to build separate voice-only experiences, Google will focus on App Actions. This will improve the integration between your Android app and the Google Assistant.
Google Cloud IoT Core
Google Cloud IoT Core will be retired on August 16, 2023.
Launched in 2017, Google’s IoT services give customers the option to store and manage data from IoT devices on a single platform that competes with Microsoft Azure and Amazon Web Services.
The closure was reportedly due to a failure to provide the group with a compelling choice.
Josh Taubenheim, IoT analyst at MachNation, said Google’s IoT cloud service is the most vulnerable of the group, failing to comply with current security standards and modernize the platform documented over the years. said there is.
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