The world of marketing has changed dramatically in the last 4-5 years: Brandgym’s David Taylor

David Taylor, Global Thought Leader and Group Managing Partner at Brandgym, said the world of marketing has changed dramatically in the last four to five years, and India is feeling the change. Taylor spoke at the opening ceremony of the 21st Brand He Conclave He hosted by CII in Kolkata.

Asked by ET if India has a conducive investment market under Prime Minister Narendra Modi’s government, Taylor said he’d heard it was “quick and friendly.”

Taylor spoke extensively about how brands can still be profitable by connecting to sustainability, citing examples of how several global brands are stopping food waste and focusing on environmental issues. He gave examples of Ben & Jerry’s, Heinz Breakfast and Lifebuoy. He remarked how the Heinz breakfast worked to keep his children from going to school hungry without breakfast.

He emphasized that brands can play a unique role in improving lives and sustainability, which can be tied to profits. Brand Conclave was attended by some of the biggest names in the marketing and branding industry.

Emphasizing the importance of brand strategy in driving growth in the industry, Taylor said the social media phenomenon has become a very important tool, and now so is advertising through digital media. rice field.

He asked the decision-makers and marketing professionals who attended the masterclass to humanize the product.

Shiv Siddhant Kaul, Vice Chairman of CII Eastern Region, said: Today, in a rapidly globalizing India, we believe that branding is essential, but we are looking at the nuances of new product adoption, sophisticated and effective messages, marketing strategies, and behavioral sciences for brands to create a competitive edge. Need to understand more. David is the founder of brandgym, his managing group and his partner in his team of brand strategy coaches globally, with operations in London, Amsterdam, Mexico City and Bangalore.