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The last few years have seen many ups and downs in the marketing landscape. This has resulted in a dynamic change that many marketing professionals struggle to understand. The pandemic has caused a lot of problems, but all have been taken into account, and a considered digital marketing has also taken center stage. A new study from Goodfirms sought to highlight some of the best strategies marketing professionals can employ to achieve the most favorable results.
The first thing the survey reveals is the popularity of social media marketing. Used by 97.9% of the companies that responded to the survey, it’s the most popular advertising option to date. Businesses can use this channel to find leads that will help boost future revenue as well as increase brand awareness. I can explain how popular the marketing channel continues to be seen.
The second most popular option was email marketing. This is because marketing and consumer engagement content may be sent directly to your inbox. Overall he was preferred by 72.3% of companies. With email users growing all the time, it’s no surprise that email marketing is a top priority for brands looking to build awareness and gain much-needed loyalty from their customer base.
With all that said, it’s important to note that content marketing is a mainstay for 41.4% of the brands and businesses that responded to this survey. This includes both written and visual content, and combining this approach with social media can give you a higher level of reach than otherwise.
Another important fact highlighted in this report is that most companies prefer a combination of organic and paid marketing. 64.2% of companies say they prefer a combination of the two. 21.3% said they prefer a completely organic marketing approach, and 14.5% said paid marketing is faster.
However, it is essential to analyze the difference between organic and paid marketing. Organic marketing can consist of blog posts, SEO, paid social media posts to increase your reach, uploads to YouTube, and newsletters sent to your email inbox.
Paid marketing, on the other hand, includes all kinds of advertising. This includes paid ads on social media and search engine result pages, as well as video and banner ads common on platforms such as YouTube.
Those interested in implementing paid marketing should familiarize themselves with the pay-per-click model. This makes you have to pay every time someone or someone else clicks on your ad. It’s useful because it’s less profitable when it comes to optimizing your sales funnel.
Marketers opting for PPC advertising methods tend to prefer paid search and social media advertising above all else. 72.3% say they use paid advertising on search engine result pages, and 69.5% say social media advertising is an integral part of their current marketing strategy.
Interestingly, paid marketing doesn’t seem to be a big part of advertising budgets. 31.9% of him said he spends less than 10% of his budget on online paid marketing. 27.7% he spends between 11% and 25%. However, it remains important in certain areas, as 21.3% spend a quarter to half of their marketing budget on such ads.
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