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Earlier this week, Nue co-founder Jesse Kirshbaum took a look back at the trends that drove music and the music industry in the last year. Now he’s looking to 2023.
Along Jesse Kirshbaumco-founder of Nue, from his blog Beats & Bytes
I’m not going to lie. Roaring 20 20’s isn’t working the way I wanted it to. We have moved from a pandemic to a recession to a paranormal state of potential crisis. But in crisis there is opportunity. The world is changing rapidly and a major evolution is on the horizon.
We recently analyzed some of the trends we’ve seen in 2022. This week he plunges into 2023. Here are some fun predictions for how the Year of the Rabbit will go…
Web 2.5 – Web3 is not ready for prime time. There will be more use cases with more intermediate steps such as digital collections, fan club communities, digital tickets, XR (AR & VR), metaverse. But not necessarily on the blockchain. Web3 breakout companies will start taking shape in 2024. This is to (hopefully) get out of repeated market downturns. In the meantime, it’s all a proof of concept for the general public who need to better understand the benefits of Web3.
Twitter dies in public prosecution court – Tired of the toxicity of Twitter. I don’t feel good on the current platform. I think there’s a better place for our conversation and I feel that Music Tastemakers can help expand our messaging platform with new short stories. To.
hip hop 50 – Next year marks the 50th anniversary of the most important cultural force in our lifetime. Hip-hop was a huge help to me and I am still obsessed with it. His 50th anniversary of Hip-Hop will be Party of the Year all year long.
Long: Google, Amazon, Facebook, Apple, Disney –The dominant companies are only getting stronger, smarter and better equipped for the future. They seem recession-proof if you ask me. If you keep avoiding and cutting costs, I’ll be waiting for them all.Expect Apple’s Metaverse headset and marketplace to be a game changer. I think it’s no longer FAANG, what do you call this new superpower? DAAFG?
vinyl continues to grow – Physical continues to become more relevant in a digital-first world. I am deeply into vinyl and I think others are too.
vintage marketplace – Vintage collectibles in physical form lend themselves to blockchain in a very smart way. I think you will start tracking the sales and value of these items and suddenly you will have your own market for cool stuff Think Myspace meets Facebook Marketplace.
Music NFTs Are Dead: Long Live Web3 Music – Tired of the word NFT when talking about music. It’s like the word MP3. Yes, it was the format that opened the door to Apple Music. That led to the iPod, which led to the iPhone and the App Store. NFTs have similar potential, but respectfully nobody wants to hear about your music NFTs. In 2023, we will cut jargon and work on projects worth investing in.
IPO in 2023 – If you plan to go public in 2023, you can say grand opening, grand closing. If he can survive this winter, he should keep a horse for another year. There is spring.
The creators economy will produce the next hit – It is more difficult than ever to launch a brand. That’s why I think it’s best to work with creators. Look at MrBeast’s model. Look at Reese Witherspoon. Look at Ryan Reynolds. Look at Fenty. This is the time to launch your brand or product with a star-studded team. I think music creators are the best talents and the culture of taste is changing. I’m bullish on the music creator economy in 2023.
marketing creator – As more creators create, marketing services become more important than ever. There are holes in the market for how to keep creators and musicians on track. We expect an agency, platform, or set of services to emerge to fill this void.
jiwe bombing ――It is quite a character. Her interview is great. Her skits are hilarious. She’s social media savvy and she’s already made waves on TV, and it looks like she’s just getting started. There is a fun gap in the market that Ziwe fills. Look this way, Desu and Melo. Sweet dreams, Oprah. It’s time for Ziwe to shine. Her next season will be a breakout.
Rihanna is Artist of the Year – As obvious as it may seem, the album and global tour will undoubtedly follow at the Super Bowl halftime show on February 5th. Rihanna hasn’t released an album since 2016 and expects 2023 to be Rihanna’s year, with ripple effects from now until the 2024 Grammys. Needless to say. The Super Bowl halftime show could be her Fenty commercial for the greatest brand of all time.
Newsletter and podcast integration – This may be a wish or a need, but there are now so many great podcasts and newsletters that someone has to put them together. Wouldn’t it be great if every newsletter also had podcast audio? This is the future of content. Read or listen at 2x speed. Anyone who figures out how to create this click-to-listen button will win the newsletter and podcast game.
Ticketmaster and Live Nation forced to disband – The pandemic has allowed us to prolong our investigation, but it is clear that this is not good for consumers, artists or competitors. I hate Ticketmaster. Dismantling this changes the game in terms of data, fees, the relationship between fans and artists, and the concert ecosystem as a whole. It’s good for everyone in the industry.
The brand remains the art of the Medici family – Remember when brand partnerships were considered sold-out? Now it’s a badge of honor. The right music and brand partnerships can make a difference for both parties.I am always looking for more creative ways to do this. They will skyrocket in 2023.
Music is a Trojan Horse – It’s all about fandom and subsidies when it comes to artist revenue.
performance on the moon – A space-shaking race has begun. who will win?
2K style – Y2K style and aesthetics go all the way to the era.
nettorjia – Napster, Limewire, and Winamp aren’t the only ones making big moves. Look for more brands next year to reinvent yourself.
Bedroom producer turned hitmaker – Anyone can be a producer now with so many exciting tools at their disposal. When you combine AI with easy-to-use sample analysis like LaLaLa.ai, the possibilities are endless. Look for more companies and gamification about taking stalks and making great songs.
Fans become intimate with artists – Look for fan and artist personalization to reappear. Do you want an artist to sing you Happy Birthday, record you a song, have a virtual coffee with you, invite you to a recording session, make a jingle about your topic? , can be obtained on a large scale. 2023 will be a kickstarter on steroids.
IRL DAO – Digital communities that connect people in the physical world will become larger and more influential. Conferences and niche events flourish.
Commerce & Content – Online shopping and concerts are coming to a bigger stage with platforms such as Amazon, NTWRK and YouTube.
Bridging Asian and American content is important – Asian talent wants to break in America, and American talent needs to figure out how to break in Asia. I know it’s more complicated and nuanced than that, but whoever builds this bridge will have great consequences.
Live music boom continues – Great time for music and events. We hope to have more of them, and this industry will continue to thrive in a content-heavy world.
It’s the season to look inward. I will be offline for the next few weeks to process, read, recharge, learn new skills, and explore Costa Rica. We wish you all a wonderful holiday season.
MORE: Discover music business trends and roadmap for 2023 [Jesse Kirshbaum]
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