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New York
CNN
—
More than four years after the Instagram founders left the company, they’re back with a new app.
On Tuesday, Kevin Systrom and Mike Krieger announced the launch of Artifact, an app that promises a “personalized news feed” powered by artificial intelligence.
Krieger said in an Instagram post that he and Systrom have been “working with a talented team” for over a year. “As we scale up, we gradually let people in,” writes Krieger. The waiting list was released on Tuesday.
Unlike Instagram, this app focuses more on articles than photos. According to her Platformer, who first reported the launch, Artifact will recommend content based on your interests and allow for discussion with friends. MainHer feed shows popular stories from large media organizations to small bloggers, and users’ feeds are more personalized based on what they click on.
Artifact reached out to CNN for further details but did not hear back.
This launch comes at a time of new activity in the social media world. In the wake of his Twitter upheaval and uncertainty under new owner Elon Musk, a number of new services have gained traction, allowing users to get news and personal updates in their feeds. I was. Meanwhile, the rapid rise of TikTok has led numerous apps, including Instagram, to mimic its functionality.
Platformer described Artifact as “TikTok for text” and potentially “even a surprise attack on Twitter.”
After launching Instagram together in 2010, Systrom and Krieger sold the app to Meta for $1 billion in 2012. The pair left Instagram in 2018. We want to integrate more into Facebook.
“One of Instagram’s key features is its independence and uniqueness from Facebook. Its founders held that very close,” eMarketer principal analyst Debra Aho Williamson told CNN at the time. Told.
Systrom and Krieger have since launched a venture focused on social apps of the future, according to Platformer. Artifact is the first product of that venture.
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