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Funds can be used to pay for print, advertising and social media campaigns
Grant applications for event marketing funding are being accepted at Visit Durango in the second year of the program. The program has awarded 40 grants ranging from about $500 to her $5,000 in 2022, said Visit Durango spokeswoman Rachel Welsh. (Jerry McBride/Durango Herald)
Event coordinators looking to create print materials, paid advertisements, social media campaigns, or other marketing activities for local events are eligible to apply for a grant from Visit Durango, the regional tourism board, through 2023. I have.
The City of Durango’s Guest Tax Fund provided $180,000 to be distributed through this year’s event marketing grant. This was an increase from his $120,000 in 2022 and was the first year the grant was made available through collaboration between the city and the tourism board. Rachel Welsh, a spokesperson for Visit Durango, wrote in an email.
The grant program was well received last year, she said. Visit Durango’s Events Task Force has awarded 40 grants ranging from approximately $500 to her $5,000, many of which are recipients of the Visit Durango event’s free marketing by her coordinator, James Flint. I also used the counseling service.
Events receiving event marketing grants in 2022 include Animas Valley Balloon Rally, Durango Cowboy Poetry Gathering, Four Corners Motorcycle Rally, Iron Horse Bicycle Classic and Women’s Resource Center’s 3rd Annual Men in Heels there is.
The 34th Annual Durango Cowboy Poetry Gathering Parade, which drew approximately 1,500 people in downtown Durango on October 1, was funded by last year’s Event Marketing Grant Program, jointly coordinated by Visit Durango and the City of Durango. One of the events. Applications are being accepted for the 2023 event and can be found on his website at Visit Durango. (Christian Burney/Durango Herald File)
This year, she said the only limit on the size of the grant is a $180,000 budget.
Wales recommended that prospective applicants apply for funding at least 45 days before the scheduled event, but the sooner they apply, the better.
“Starting marketing activities months before the event tends to always improve event performance, so we need to be able to access grants for those activities,” she said. .
If the event is scheduled during a non-peak season, the event will be eligible for a grant if it promotes diversity, equity and inclusion, has a low environmental impact and contributes to sustainability more likely. Multigenerational family events, educationally inclined events, and events impacted by the COVID-19 pandemic are also more likely to be approved for funding.
Welsh said applications are reviewed at monthly meetings of the Events Task Force, a group of six voting members, including Durango city representatives, the Visit Durango board, community members and non-voting Visit Durango staff. said.
The application is available on the Visit Durango website (https://bit.ly/3H26iLg).
Event marketing grants the nonprofit received last year were serviced by local graphic designers, photographers and marketing managers, according to testimony provided by Hayley Kirkman, marketing manager and co-founder of Animas City Night Bazaar. said it helped to procure Next, more attention was given to the Bazaar’s monthly events.
“The application process was very easy and I was able to discuss with the Visit Durango team how we could further enhance our event marketing,” she said in her testimony.
cburney@durangoherald.com
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