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The continued implementation of sustainable marketing in business raises the critical question of whether it is idealism or realism. Sustainable marketing is about incorporating environmental safety while facing society and the economy. Marketing ensures that production and consumption are running smoothly.
Customers are also following sustainable practices by embracing online shopping instead of physical shopping. Digital marketers can promote sustainability far and wide. Sustainability can actually be facilitated by digital platforms. The aim of today’s marketers is not only to produce sustainable products, but also to make the consumption journey sustainable.
When individuals save time and money on products, they save the environment in a way. For effective marketing, you need to communicate the value of sustainable products to your customers. Sustainability can be achieved through energy conservation, sustainable mobility, resource conservation, human health and safety.
The circular economy further promotes sustainable marketing and promoting sustainable products leads to increased use of them. It is in fact the promotion of socially responsible products, services and practices. Sustainable marketing is in transition from idealism to realism in a global scenario.
Disclaimer
The above views are those of the author.
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