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On Tuesday, January 17, Florida State University President Richard McCullough announced the hiring of Susannah Wesley-Ahlschwede as Florida State University’s first Chief Marketing Officer.
“This is an exciting hire for the university, and Susannah believes Florida State will bring a fresh perspective to help tell our story and move our brand forward,” McCullough said Tuesday. A press release from the university sent this afternoon said:
Wesley-Ahlschwede will be FSU’s first person to serve in this recently created position under McCullough’s leadership as university president.
Wesley-Ahlschwede, a Florida native, FSU alumnus and adjunct professor at FSU, already had a relationship with the school.
Wesley-Ahlschwede is a frequent guest speaker at FSU and has given talks to inform students through the Faculty of Communications and Information Sciences Speaker Bureau Program.
According to the program’s website, Speaker’s Bureau will “donate time for college alumni and friends to share their professional talents and experiences with students through classroom visits, panel discussions, special events and video conferences.” Program.
Topics covered by Wesley-Ahlschwede included privacy communication, public speaking, networking, career advice, and women in business.
A graduate of FSU in 2005 with a Bachelor of Science degree in Communications Studies, Wesley-Ahlschwede has had a successful career in marketing and communications, working for Ford Motor Company, American Airlines, Shell, Porsche, Nissan and Takeda.
Wesley-Ahlschwede’s most recent work includes Vice President of Communications at Japanese pharmaceutical multinational Takeda Pharmaceuticals, Managing Director of Communications at American Airlines, Executive Vice President at public relations and marketing consultancy Edelman, and Enterprise and Marketing at Ford Motor Company. There is also a privacy communication manager. .
Wesley-Ahlschwede is stepping down from his current position as vice president of corporate communications at Akili, a prescription digital medicine company.
Wesley-Ahlschwede’s hiring was the culmination of a nationwide job search by the university.
The search for candidates was chaired by Professor Bob Susser and Michael Brady, director of the Lockwood School of Marketing at the University of Business, Business Administration, specializing in higher education, non-profit and medical practice. It was conducted by search firm Berkemer Clayton, a consulting firm. .
According to the university’s press release, the Chief Marketing Officer position was created to “work with academic and administrative leaders to provide holistic vision and strategic leadership for all university marketing.” rice field.
“FSU is a powerhouse with amazing students, faculty, alumni, donors, community and fans. We are excited about the future as we work to become a top 15 university and enhance our reputation in research, scholarship and innovation. Wesley-Ahlschwede said: “My time at FSU shaped who I am today and I can’t wait to return to partner with a world-class team.”
The Chief Marketing Officer position created by President McCullough could be part of McCullough’s overarching goal of enhancing Florida State University’s national standing in the world of higher education.
In a college speech last November, McCullough said, “We have bold, bold goals and, of course, we cannot achieve them alone.”
McCullough has repeatedly expressed a desire to place FSU in the top 15 of US News & World Report’s national and public university rankings. FSU ranks him 19th in the latest edition of the rankings, a top 20 ranking for the last four years.
Wesley-Ahlschwede will begin his role as FSU’s first chief marketing officer on February 13 of this year.
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