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New Delhi, January 13 (IANSlife) Britannia Marie Gold’s My Startup campaign has run for three successful seasons, providing funding and skills development for Indian housewives to embark on their entrepreneurial journeys.
Season 3 of the campaign offered services to help housewives leverage the internet to grow their businesses. According to Momspresso’s Indian Housewives Entrepreneurship Report 2021, 77% of housewives who want to launch their own venture see technology as a key enabler on this journey.
One of the highlights of Season 4 is that all participants will have access to Google’s WomenWill program. This is a business literacy initiative with a “how-to” curriculum to turn interests into businesses, manage businesses, and accelerate them for growth. All participants who complete the learning journey will be awarded a certificate.
Commenting on the launch of the Britannia Marigold My Startup Contest 4.0, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited, said:
“After running three successful seasons of the Marie Gold My Startup initiative, we have received nearly 4 million entries from women across the country, nearly 60% of which are from areas outside of the big cities. We are delighted to work with Google to provide: aspiring female entrepreneurs with constant guidance and support from us to make their startup journey rich, satisfying, and sustainable; Together, we hope to be a wind under the wings of many aspiring female entrepreneurs.”
Commenting on the relationship with Britannia, Shalini Puchalapalli, Google Customer Solutions Director, Google India, said: Entrepreneurs of all kinds, whether they are small businesses, creators, developers, or start-ups, and our products and platforms, Skills such as WomenWill, are the inspiration behind our commitment to supporting this community through her programs. . For the second year in a row, through Britannia’s My Startup Contest she brings this specially designed curriculum to a new community of homepreneurs and wishes all entrants the best of luck. ”
Follow www.britanniamystartup.com to enter the competition.
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