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Green Bay’s Stephanie Taylor believes that making a good first impression is critical to business success. And now she’s making it a business with her own startup, her Styled by Stephanie.
Having started several other businesses, Taylor knows both successes and failures. Along the way, she became convinced that business should be something you love.
“I started two other businesses that failed because of problems with partners,” she said. “When they collapsed, I could have started a similar business on my own, even though we had so many jobs lined up, but I was passionate about those businesses. I realized I didn’t have one.
When contemplating a new venture, Taylor reflected on her career and what she loved to do. She has many years of experience in retail and brand management. She designed the store and styled her customers. From folding her clothes to being in charge, she played every role.
“I learned the basics of business. A business is a business no matter what kind,” Taylor said. That’s when I decided to do it.”
Business launched in April and Taylor is working to build brand awareness.
“I’m new and it’s a little bit difficult to get people to understand what I’m doing,” she said. I bring peace to people’s lives and encourage them to be the best they can be by getting to know them and making the best choices for them. ”
She is a personal stylist and her business offers styling and organization. With Assistant, you can organize a week’s worth of clothes to take the stress out of getting dressed.
Taylor has a vision that extends beyond Green Bay. The name Styled by Stephanie has the potential to become a nationally-watched brand along with other stylists under its umbrella.
“This goal is achievable and great,” she added.
To reach it, she has been working on intensive training. She was one of 60,000 entrepreneurs who applied to the reality show “The Blox,” where contestants face off in “Startup Her Game,” and she was one of the 20 selected.
“I competed in Kansas City for two weeks this summer,” she said. It gave me a foundation that sold very well. After class, we were split into pods and had a short time to talk about how we implemented what we learned in our business. ”
Since the new season hasn’t aired yet, she can’t reveal how it ended. Her main insight moving forward is looking at her customer’s perspective and her own business from her perspective.
Writing a business plan was never part of The Blox. Taylor is not looking for investors, so he is hesitant to start a business plan. However, she is developing her marketing plans and doing competitive analysis.
“We looked for companies doing the same thing in the area and there were no similar companies,” she noted. “Speaking of stylists, there may be several, but they work in specific boutiques and stores. Bring out the charm and bring it to your home.”
The service is so intensive that a good stylist can handle only five to 10 clients a month, Taylor says. With an estimated 15,000 small businesses in the region, she says her target market of these businessmen and women is huge. Knowing how to dress can mean the difference between success and failure.
“Everybody’s body type is different and some people have things they want to cover,” she said. Confidence reduces anxiety and brings success. ”
In addition to maximizing confidence through clothing, Taylor also emphasizes the importance of organization. say.
“I love the moments when people walk into their homes and see their closets organized. I’ve had customers make me cry. Those are my favorite moments,” she said.
But she knows the business has a way to go to support her financially. Her Green Bay SCORE mentor, Bob Jahnke, works with her and provides her marketing information and ideas.
“Bob gives me a lot of information,” she said. If I have any questions, he helps me. ”
She also plans to share her knowledge and join SCORE to help other entrepreneurs. One of her first acts will be announced at the “Let’s Talk Marketing” SCORE call later this month.
With what she’s learned from appearing on The Blox and Jahnke’s help, her business is moving forward. Website and Social Her media pages are almost complete and networking is a top priority. Plans include presenting the business to her group, signing clothing boutiques, and eventually writing a book about the barriers women face as entrepreneurs.
“I won’t stop until this works,” she said. “Nothing can stop me. Evaluate and find out what can be improved.”
Tina Dettman-Bielefeldt is a co-owner of DB Commercial Real Estate in Green Bay and served as District Director for SCORE, Wisconsin.
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