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Investing in women entrepreneurs is good business. Women who are resilient in the face of obstacles are more likely than men to reinvest in their businesses and communities. In addition, women who become good leaders in their respective fields are potential catalysts for the growth of the economy as a whole. As Stacy’s Rise Project™ believes, when one woman rises, we all rise.
Inspired by Stacy’s® Pita Chips founder Stacy Madison, the Rise Project was inspired by his eponymous snack company Stacy Madison, which was acquired by PepsiCo in 2006, to empower women in business through fundraising, mentorship and community. is dedicated to helping the growth of Created to honor Madison’s own entrepreneurial journey from humble beginnings to running a multi-million dollar brand, the Stacey’s Rise Project has raised over $1 million in grants since its inception four years ago. and provided personalized business advice and guidance by combining female founders and PepsiCo executives.
“Because [Stacy’s] Stacy Marketing Director Tionna Cunningham said: “She is a central figure in our entire story and she always provides a point of view. It brings such credibility to this brand and this piece.”
Perhaps most importantly, through the Rise Project, participating entrepreneurs form a support network, gaining additional exposure through Stacy’s social platforms, panel participation, and media coverage, as well as personally and professionally. It’s also about improving. The results were indisputable, allowing businesses to gain distribution and solve professional challenges based on founders’ newfound networks.
This year, as a new extension of the project, Stacy’s produced a short film, ‘RISE’, aimed at furthering the brand’s commitment to supporting female entrepreneurs. Presented by Hello Sunshine, the film focuses on her three former beneficiaries of the Stacey’s Rise Project: Jocelyn Ramirez, Maria Jose Her Palacio, and Sajani Her Amarasiri.
The film is directed by award-winning director Nisha Ganatra. When presented with the project, she felt compelled to participate based on the stark statistics of capital going to women-founded businesses. “We knew we needed to spread the word about Stacy’s Rise Project’s support of women entrepreneurs and the amazing businesses these founders are building, running and growing,” she says. “It is important that we all use our resources to lift women like this through storytelling, as in my case, or, as Stacy did, to mentor and nurture the entrepreneurial community.”
Ganatra’s professional path is different than the women she met on “RISE,” but she quickly felt her life mirrored that of the three founders. Pursuing all her dreams, including her motherhood, art, her own business, etc. [and] Doing all of the above at the same time is a challenge we all share,” she says. “When I saw Maria raising her young children with her busy schedule, it resonated with me. Every indie filmmaker out there knows the game when they see it going all at once, and the inspiration every founder got from their parents — Jocelyn and her mother Intimacy — that’s what always guides my life.”
A 7-minute short film explores the day-to-day situations facing founders. “Depictions of entrepreneurship on social media often make it look easy and fun, but in reality, long hours, sacrifice, and hard work are at the heart of any successful business,” he said. explains Ganatra. “Sometimes the experience can be lonely, unappreciative and frustrating, but ultimately incredibly rewarding.”
The production of the film was joined by a mostly female crew to direct, including writer, poet and performer Rupi Kaul, director of photography Emily Topper and editor Eleanor Infante. Kaur is an international best-selling author of her four books, including the global sensation ‘Milk and Honey’. She has sold over 11 million of her books in over 42 languages and has graced stages around the world with her sold-out tours. A poetic theatrical experience interwoven with her own touch of stand-up. Her work includes love, loss, trauma, healing, femininity, and migration.
For Cunningham, seeing so many women in high positions throughout the project was a source of pride. says the executive.
Cunningham explains that the experience at the beginning of the set is nothing short of exciting. “It’s impossible to walk away without feeling like you’re making the world a better place,” she says. Reflecting on my ancestors and the journeys they took, the hardships they faced, the insurmountable possibilities they faced, the atrocities they experienced gave me the chance to succeed. It’s been the most rewarding experience of my life to be in a position to pull up a chair next to.”
The film will screen at the Sundance Film Festival at Stacy’s Roots to Rise Market. This is a sponsorship initiative showcasing the products of past and current Stacy’s Rise Project winners and a panel featuring the creators of “RISE” his discussion. Film and entertainment and founder Stacey Madison.
Ganatra hopes the film will inspire other women to follow in the footsteps of the founder recognized by the Rise project. “I know there is something special Stacy’s Pita Chips supports, not just from the ones featured in this film, but from the inspiring and exemplary stories of all the founders of the Stacy’s Rise Project. she says. “I hope this film will be seen by talented entrepreneurs looking to realize their business dreams, uplift their communities and keep their families shining in the same way Maria, Sajani and Joslyn did.”
Watch “RISE” and learn more about Stacy’s Rise project by visiting stacysrise.com.
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