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Submitted by Spring Street International School.
Spring Street International School won the 2022 Bronze Inspired School Marketers Brilliance Award this week for its admissions video. The Brilliance Awards are sponsored by InspireED School Marketers, a community that provides “brilliant ideas and brainfood” to private school administrators around the world.
Entries were judged by a volunteer panel of 71 marketing professionals from around the world who are experts in private schools or companies specializing in private school marketing. Entries were scored on originality, persuasiveness, copy/script/dialogue, visual elements, execution, and overall appeal.
The video, “In a Word,” was created by Orcas Island filmmaker Kyle Carver of Free Road Films after a three-day shoot last spring at the Spring Street campus. This unscripted film is a candid look at Spring Street International School through the words of its students and faculty.
“We have a tradition of giving each senior a word at the graduation ceremony that summarizes its essence,” says principal Louis Prusak. “My word for Spring Street, which the film captures perfectly, is, ‘He changes one relationship at a time.’ I know it’s 7 words, but sometimes I break the rules. ”
As one of the competition judges commented, “‘In a Word’ is educational, stimulating, and fun. It takes convincing to send your child to school far away (adventure!).” There’s no doubt about it, the actual video showcases the school’s USP in a practical and authentic way, subtly telling the school’s academic story. Awesome!”
To see the winning entries, visit www.springstreet.org or
To view the 2022 InspirED Brilliance Awards winners, please visit https://www.inspiredsm.com/6-enrollment/admissions-video-outsourced-2022.
Spring Street International School is an independent college preparatory and boarding school in Friday Harbor, Washington serving students in grades 6-12.
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