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Most of us are familiar with K-Pop due to its presence all over social media and garnering a lot of attention around the world. But what about the other genres in the Korean music industry, often overlooked K-music genres such as K-rock, K-indie, pansori, trot, ballads, KR&B, and even he K-Hip-Hop? There are several others. With so many great artists making music in these genres, it’s a shame that most of these genres are overshadowed by his K-Pop. But Spotify is changing the game with its new K-Hip-Hop Rookies program.
Spotify has decided to launch an innovative K-Hip-Hip Rookies program to showcase up-and-coming KHH artists. The first new artist groups to join the program include toigo, GONEISBACK, NSW yoon, No Yunha and XINSAYNE. These five artists also participated in South Korea’s hit hip-hop competition show. show me the money 11.
Spotify is partnering with renowned South Korean hip-hop label Amoeba Culture’s The Seed project to bring the Rookies program to life. “Spotify offers a wide range of support, from track and MV development to online and offline promotion.” The genre is expected to achieve global recognition and success with the help of Spotify.
Also, in case you didn’t know, Spotify has a well-established playlist dedicated to Korean hip-hop called KrOWN. Some of our favorite artists on this playlist include DPR LIVE, CAMO, JUSTHIS, punchnello, pH-1, GEMINI and Huh. Listen to them!
Which emerging hip hop artist would you like to see included in this program? Leave a comment below or send us a tweet to let us know @honeypop.
Want to know more Korean music content? please!
For more information about Spotify KOREA, please visit:
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