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Sports Hub earned 19.6 shares in the 25-54 male demographic and was #1 overall in the Fall Nielsen Audio Ratings.
In the fall Nielsen Audio Ratings, 98.5 The Sports Hub has long held the top spot with some exceptional numbers, but WEEI (93.7), which is in the midst of a line-up shake-up, has really fallen in recent years. I have recorded some of the highest ratings on.
Sports Hub earned 19.6 shares in the demographic of men aged 25-54 covering the period from September 16th to December, taking #1 overall in the Fall Nielsen Audio Ratings. 8.
All of the station’s weekday programs ranked first in the afternoon section, and the morning drive program “Refreshing Rich” won an overwhelming share of 23.4 shares.
WEEI finished in second place with a 9.0, falling short of the overall share of sports hubs, but well ahead of third-placed WROR (5.9).
All of WEEI’s weekday programs were second only to Sports Hub shows.
In recent weeks, WEEI has made some major changes to its daily line-up. Longtime hosts Lou Merloni and Mike Mutnanski’s contracts won’t be renewed (Merloni will become part of the Red Sox station), and Afternoon Drive co-host Christian Faulia said at noon, Rich Keef was moved from noon to night.
For specific time slots:
“Toucher and Rich” grabbed 23.4 shares on Morning Drive, while WEEI’s “The Greg Hill Show” grabbed 10.9 shares.
At noon, the Sports Hub’s “Zorak and Bertrand” program scored 18.9. WEEI’s “Gresh and Keefe” show gave him the same 10.9 as the station’s morning show.
The Sports Hub’s “Felger and Mazz” dominated for over a decade with a 20.9, while WEEI’s “Merloni, Fauria, Mego” scored a 9.2.
In the 6-11 p.m. time slot, The Sports Hub, which airs the “Adam Jones Show” on weeknights and broadcasts of the Bruins and Celtics, received 16.3 shares. WEEI’s programming, including the “Mut at Night” show, scored 5.9. Jones will move to WEEI in January as one of the afternoon drive hosts.
Last fall, Sports Hub was #1 with 20.7 shares and WEEI was #3 with 5.6 shares.
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