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The new Head of Marketing will also oversee the product, category and corporate sales teams as former Director of Marketing Chris Carter will take over the Group Strategy role.
Specsavers has reorganized its UK and Ireland marketing teams, leaving overall responsibility for this function to newly appointed board trading director Neil Hollins, Marketing Week has revealed.
The team was previously led by Marketing and Ecommerce Director Chris Carter. He transitioned from marketing to the group’s role as strategic transformation director. Carter held the title of Regional Trading Director before becoming Marketing Director two years ago. Both roles were executive level.
Reappointing a trading director to head the marketing team will bring the UK into line with the regional structure used in other global markets, Specsavers said. Hollins also oversees product, category and corporate sales teams with the goal of putting together not only “best value and affordability” but also “coordinated propositions and offers to customers.”
The optical retail chain is in the process of hiring a Director of Marketing for Optical and Residential, and Victoria Clarke, Head of Marketing Activation, has been promoted to Director of Marketing Services. Peter Wright will continue as Group CMO, overseeing the marketing framework for the entire Group.
Hollins joined Specsavers in 2018 as Nordic Trading Director. He previously spent his eight-and-a-half years at Dixons Carphone, primarily in general management positions, but later as CMO. He was part of the team that oversaw his merger with Carphone Warehouse.
“I am delighted to take on this role as we align our structure globally and adapt the way our marketing team operates to better reflect our current business,” he said. .
According to data revealed this month by Marketing Week’s exclusive 2023 Career and Salary Survey, 41.1% of over 3,000 brand marketers have seen a new team structure introduced to their marketing department in the last 12 months. I was. Brands are looking for ways to survive the current economy. headwind.
While this number is below the 56.5% of marketers responding to last year’s survey who were witnessing restructuring, the figure suggests many brands are still looking for the best way to position their teams for growth. indicates that you are
Last year, former marketing director Carter spoke at Marketing Week about Specsavers’ journey to create a culture of professional development within marketing after recognizing that Specsavers’ talent pipeline was lacking at every level. I spoke. Brand was also experiencing a “talent deficit” in digitally oriented roles, he said.
To address this issue, Specsavers has taken a “new look” at self-development, introduced formal programs for upskilling and broad recruitment, and built leadership development initiatives.
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