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Over the past 12 years, I have faced a unique opportunity to drive brand awareness for new security technology players in the local market and help create brand equity for the organization as a cybersecurity thought leader.
To achieve these goals in a completely different scenario, I work constantly with various partners such as marketing/PR agencies and media houses to devise marketing programs with a measurable combination of direct channels and digital media. I succeeded.
The program’s primary objective, a deliberate approach to optimal utilization of resources and budgets, has resulted in desirable results from marketing campaigns for the organization and channel community.
The opportunities for growth are immense, but so are the challenges involved in successfully climbing the corporate ladder.
A challenge that all marketing initiatives always try to overcome is developing accurate metrics. This is to measure the performance of our direct sales marketing efforts and the revenue generated from such campaigns. The results of a successful marketing campaign may not be immediate and it may take time to derive real lead generation and his ROI from your activities. Limited budgets, timeframes, and marketing awareness in the industry also add to the list of challenges. Gender, on the other hand, is a differentiating factor.
But women have overcome all challenges with their strengths in conceptualization, execution, and creativity in marketing. Therefore, women should believe in their abilities, learn quickly and master different skills.
You can become a great leader with important qualities such as integrity, accountability, empathy, humility, resilience, vision, influence, and positivity. Moreover, being passionate and dedicated is the mantra to success.
My constant effort is to stay up to date with all changes and to always give my best in my current role. keep.
Finally, balancing your personal and professional life is essential, giving a healthy work-life balance the necessary importance, along with constant support from your organization and family.
Read: Women in Tech: Trixie LohMirmand, Executive Vice President – ​​Event Management at Dubai World Trade Center
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