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Death Row Records is entering the legal marijuana industry under Snoop Dogg’s sativa-backed stewardship.
The legendary gangsta rap label, which has been steadily working toward a comeback after Snoop took over new ownership earlier this year, has announced the launch of its own weed brand, Death Row Cannabis, on Thursday (December 29). Did.
The news was announced via a short animated video shared on Instagram, giving fans their first glimpse of the company’s logo and upcoming product line.
The logo takes the label’s iconic electric chair emblem with a metallic twist laced with marijuana, depicting a death row inmate holding a joint who will soon be electrocuted.
The 22-second teaser also featured music by longtime Snoop Dogg collaborator and fellow West Coast Hip Hop veteran DJ Battlecat, promising the company’s product “coming soon.”
Fans won’t have to wait long, as Death Row Cannabis is set to hit stores next week.
Death Row Cannabis’ curated product is AK, “a traditional West Coast grower and industry insider best known for his Shirazi strains from RS11, Studio 54, and exotic cannabis breeder DEO.” ok player.
Cookies, a weed company founded by Bay Area rapper/entrepreneur Berner, will be the first outlet to carry Death Row Cannabis in select stores across California.
Death Row Records has been a presence in cannabis culture long before launching its own weed brand. In its 90s heyday, the label offered some of hip-hop’s most iconic weed-friendly albums, including Dr. Dre. chronic and Snoop Dogg doggystyle.
Snoop launched Leafs By Snoop in 2015, becoming one of the first celebrity-endorsed cannabis brands in the United States. This was originally intended for smokers in Colorado. Washington, DC — before expanding into Canada in 2018.
Snoop Dogg smokes a lot of weed – how do you remember passwords?
Tha Doggfather has invested in a number of other marijuana brands as the global market has grown into an estimated $20 billion industry due to loosening laws. His early support of Dutchy saw Oregon-based Weed’s tech company’s valuation double to his $3.75 billion last year.
Snoop’s own smoking habit is legendary, the 51-year-old rapper says of him potluck dinner party Earlier this year, co-host Martha Stewart injured 25 joints in one day.
However, the veteran smoker has been smoked by at least one other celebrity, as Tom Brady, Larry Fitzgerald and Jim Gray have admitted smoking. let’s go! Podcast earlier this month.
“With Willie Fucking Nelson,” he said when asked about the most stoned he’d ever been. We were doing a concert, he was on the 19th and I was on the 20th, so we went back to his hotel room and we were playing dominoes, and Willie had a joint with Ark. Well, I had Blunt and he had a pipe.
“So me and him were playing dominoes one-on-one. Massafacca is smoking me.” I’m trying to quit, but I can’t because I don’t want to show signs of weakness.”
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