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Snap has hired former Meta executive Ty Ahmad-Taylor as vice president of organic growth and product marketing, according to details shared with Marketing Dive. In his new role, Ahmad Taylor will oversee the company’s advertising and revenue product marketing. He will also lead go-to-market and product strategy for Snap’s advertising business. He will report to Jacob Andreou, Snap’s senior vice president of growth.
Ahmad-Taylor was previously Vice President of Product Marketing at Meta, a position he has held since 2017. In that role, Ahmad-Taylor led a team of 800 people between engineering and sales. Prior to joining Meta, he was CEO of THX, Vice President of SmartTV Services at Samsung, and Personalized Sports where he was founder and CEO of FanFeedr, a news and information site. .
“[Ahmad-Taylor] Snap has a strong track record of scaling products in our space and we look forward to working with them to align their products and teams around customer success,” said Snap’s Chief Operating Officer. CEO Jerry Hunter said in a statement provided to Marketing Dive.
Ahmad Taylor joins Snap as the company responds to changing consumer and social media regulatory concerns. In August 2022, the company announced a bold restructuring plan that included laying off his 20% of its workforce. In a post on the company’s blog, Snap CEO Evan Spiegel announced that the company will focus on: Three strategic priorities: Growing Communities, Increasing Revenue, Leveraging Augmented Reality.
This reorganization promoted Hunter to his current COO role. This is a newly created position that oversees the company’s monetization efforts.Since then, the company has made several key hires, including the appointment of a former Meta executive. Ajit Mohan, as President of Asia Pacific Operations, Ronan Harris Becomes President of EMEA, Biswanath Panda as Vice President of Advertising Engineering When Lars Hirsch, Vice President of Advertising Products — The latter three are all former Google executives.
In October 2022, Snap reported: 6% revenue growth year over year Despite the ongoing macroeconomic and privacy concerns affecting the entire social media industry, the renewed focus on AR technology, especially its shopping lens, has resulted in high-profile partnerships with companies such as was also connected. Amazon, disney, american eagle When walmart.
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