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Marketing has certainly changed in the last decade. There used to be only a handful of ways to reach your customers, but not now. Let’s simplify some of the options.
1. How important is it to have a website today?
It’s no exaggeration to say that your website is the most important of your marketing tools. This is a digital storefront and a great opportunity to reach a broad group of potential customers. It is also important to note that your website should be properly optimized and updated regularly.
This has two effects. First, when potential customers Google your product or service, your site will appear at the top of the search results. Second, an attractive, clean website, like the one we built through his Flypaper in our digital marketing department, is just as important as the physical front door. An easy-to-navigate site is most important. A clean design and a clear sales pitch are essential. Your customers won’t go to this URL because it’s complicated, cluttered, or worse, your site is broken.
2. There are so many marketing options today. what should i choose?
That is the ultimate question. It really depends on what you want to do with your business. If you’re looking to build brand awareness, a content marketing approach using a wide range of engaging media is the best way to let people know you exist. print, online broadcast. They are all great at telling a unique story for your business. If you currently have an event, service or product to sell under time pressure, a targeted digital marketing approach using social web advertising is recommended. Contextual targeting and retargeting keep your sales proposition in front of your customers multiple times.
3. My business has been around for a while, but I don’t feel like I have a lot of followers. How can i change that?
Your sales success depends on your prospects. Today’s best prospects are email addresses, push notifications and SMS messages. There is an organic approach to this process, but it is painstakingly time consuming. The best way to maximize your supply of hot leads is with an email marketing service.
Put together surveys and quizzes and reward everyone who participates. Please note that participants are required to enter their email address and phone number before playing.
We recommend doing this at least once a month, but sometimes once a week works as well. Learn what speaks to your demographic and start presenting your brand and sales proposition in front of new customers every day.
Email campaigns have the special advantage of being inexpensive, while the cost of targeted social advertising can add up. However, please be aware that there are some legal provisions when it comes to obtaining marketing leads.
4. The Gazette is a newspaper. How can it help your digital marketing?
The Gazette is actually a multimedia company that publishes newspapers. We have many other marketing options for you to use. We believe that the best approach in marketing is a balanced and diverse array of channels. And the Gazette can provide them.
Whether it’s social, search engine marketing, website development, or good old print, the team at Gazette is ready to guide and serve you and your business with solid advertising strategies. We wish you success.
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