Short-form video is the new destination marketing must-have

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In this video from Skift Megatrends 2023, Kash Miah, CrowdRiff’s VP of Marketing, explains why short-form video content is so attractive to destination marketing organizations (DMOs), and especially in such a dominant format. I’m asking why. Destination storytelling.

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In this video:

• How short-form videos inspire destination discovery: Short-form videos can convey more of a destination’s personality than stock marketing images and videos. Travelers get a better idea of ​​what it’s like to visit a destination on their own by watching short-form videos from others who live in or have traveled to the destination. I can imagine.
• How DMOs thrive amidst many challenges: With the ability to “work from anywhere,” more destinations will gain more attention, resource and staff challenges will become more prevalent, and the pace and volume of content destinations will need to drive engagement. It becomes difficult to go. How can short-form videos meet these challenges?
• Why publishing short-form videos on Google is essential: Short-form video is a relatively new format, but it dominates most major digital channels, with Instagram, Facebook, and now even Google vying for dominance. With Google prioritizing visual search and increasing YouTube shorts, it’s becoming clear that having a short-form presence on your channel will improve the reach, visibility, and discoverability of your destination. I have.
• Why partnering with local creators is the best way to connect with travelers: By working with local creators, DMOs can see and experience destinations differently and access different content from people on the ground every day. By creating more diverse and inclusive content, you promote your destination to all travelers and increase the likelihood that travelers will visit your destination’s hidden gems.

With a clear style, concise content, and a fast rhythm, short-form videos are designed to grab your attention in seconds and keep you watching. This popular format allows DMOs to inspire and share the information they need to transform travelers from searchers to bookers, the ultimate goal of every destination. This efficiency means it takes a logical place in destination storytelling. Most destinations recognize that this format should play an important role in their marketing strategy. They know they need it, but they don’t always know how to get there.

In this video from Skift Megatrends 2023, CrowdRiff’s VP of Marketing Kash Miah sits down with Darren Frei, Branded Content Editor at SkiftX as DMOs partner with local creators to reveal the real offseason We hear about how you can connect with travelers by doing – Beaten road experience.

Visit Localhood to learn more about how destination marketing organizations partner with content creators to share their stories.

This content was co-created by CrowdRiff and SkiftX, Skift’s branded content studio.