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As the holiday shopping season begins to draw to a close, let’s take a look at how the world of shopping apps fared. Sensor Tower has released a new report analyzing various shopping apps out there today. This report is organized into several categories for easy access.
While the shopping season seemed off to a disappointing start for physical stores, shopping apps seemed to have had plenty of time to take everything into consideration. According to the report, in the fourth quarter of 2022, shopping app downloads increased by 3%. This makes these apps continuously hit his $100 million downloads since Q4 2019.
This seems to suggest that shopping apps have a longer lifespan in terms of the boost they got during the pandemic. It’s important to note that many people have switched to shopping alone to get what they need. indicates that it will not go anywhere.
For the fourth consecutive quarter in 2021, shopping app downloads fell from 125 million to less than 100 million. Since then, growth has been decent, with total downloads hovering around 125 million again in Q4 2022.
Of these downloads, 39 million were from the Apple App Store and approximately 83 million were from the Google Play Store. With e-commerce being the name of the game, this gives Google a clear advantage, and these apps are very likely to be the next big thing after the recession finally begins to turn. It will be interesting to see how much the app can grow in the future.
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