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Google has been developing artificial intelligence (AI) for over 20 years. Some of the company’s most popular products, such as Lens and Translate, are built entirely using artificial intelligence techniques such as optical character recognition and machine learning. And AI is built into countless other Google products. Many of these improvements are made possible thanks to the Transformer, which was invented in 2017, according to the company. Considered the ancestor of modern language models, the company can now build AI language models (BERT, PALM, MUM, LaMDA, etc.) on top. Solve complex math word problems, answer questions in your new language, and express your reasoning in words using a series of thought prompts. Here are his eight ways Google is using AI to make its products more useful.
Google search
Google Search’s AI allows users to search in new languages using new inputs (such as searching with the camera or humming a song) or using multiple inputs at once.
The multi-search feature also allows users to search images and text simultaneously in the Google app.
google map
The AI behind Google Maps analyzes the data to give you up-to-date information on traffic conditions and delays. In addition, business hours and speed limits are automatically updated by AI.
Google Photos
Google introduced AI to Photos in 2015, allowing users to search photos by subjects, people’s names, places, and more. Recently, the company also added a new AI feature that allows users to revisit forgotten memories in his Google Photos.
Youtube
YouTube uses AI to automatically generate captions for videos, making them accessible to a wider audience, including those who are deaf or hard of hearing.
Google Assistant
Google used AI to introduce natural language processing (NLP) to help the Google Assistant understand and respond in a way that mimics human communication. It can also parse the question text trying to identify the meaning of the question. In short, AI is what enables your smartphone, home, TV, or car to understand what you mean by “Hey Google, where is the nearest dog park?” and get directions right away.
Gmail
Gmail relies on AI for some of the features it offers. For example, Gmail’s autocomplete and spell check features are powered by AI. Gmail’s spam filter is also powered by AI.
Google Ads
Businesses large and small around the world use Google Ads to find customers and grow their businesses. Google makes it even easier with AI. With the P-MAX feature, the advertiser only needs to tell her Google her campaign goals and share her creative assets. AI automatically creates and runs highly effective ad campaigns across all Google properties to fit your budget. Google also uses AI to automatically reformat landscape video ads into vertical or square ads based on what someone is watching on YouTube.
Google cloud
Google Cloud has built AI into a myriad of customizable solutions based on your needs. Features such as DocAI for document processing, Contact Center AI for call center operations, Vertex Vision AI for video and image analysis, Translation Hub for large-scale translation in over 100 languages, and many other examples.
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