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Industry veteran Ricky Strauss has been hired to lead AppleTV+ marketing.
Strauss will lead consumer marketing campaigns, creative advertising, media and promotions through original series and films for Apple’s streaming platform. He joins the online video service, led by Zack Van Amburg, head of worldwide video, and Jamie Erlicht, as well as his marketing communications team at Apple, which reports to vice president Tor Myhren. Strauss will be based in his Culver City.
He spent nine years at Disney, most recently as President of Content and Marketing for Disney+, where he led the launch of the service. He left Disney+ in early 2021 as part of a series of executive resignations for his fast-growing streaming service.
Strauss, who joined the Disney+ team in June 2018, signals that Disney is serious about the company’s move to streaming.Strauss then served as president of marketing at Walt Disney Studios, whose campaign credits included: Star Wars: The Force Awakens, Rogue One: A Star Wars Story, Marvel’s Avengers When Captain America: Civil War.
Strauss joined Disney after seven years as president of Participant Media, which includes campaign credits for his films. Help me, an inconvenient truth, cove When Waiting for Superman
Apple TV+ takes another step forward by becoming the first streamer to win an Academy Award for Best Picture. Coda.
In features, Apple TV + was also released Cha Cha Real Smooth, Luck, Selena Gomez: My Mind & Me When energy.
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