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Professionals who use Macs when working in small businesses have interesting software preferences, according to insights from the new Setapp Mac application survey. The findings of his Setapp, an application subscription service provider for MacPaw based in Kyiv, Ukraine, could impact how you use and buy Mac apps. Consider how three changes changed the way Mac users deal with their software needs.
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Software buying behavior changed
I thought choosing and buying software would be fairly easy. The process when purchasing the application was simple. Decide which option best suits your needs (often the market-leading program or its closest competitor) and purchase the corresponding license.
When original equipment versions were available, they usually proved to be cheaper than retail or direct purchases, but OEM licenses can usually only be used on the machine they were purchased from.
I, like many users, have never had a problem considering that I typically keep new computers in operation for 4 years. Years later, an updated version of the program became available. When I bought a new Mac, I purchased a new OEM license to update the edition.
Then three things happened. First, Apple rolled out the App Store. This simplifies the purchase, tracking and even renewal of software applications. Second, Apple has doubled down on its commitment to developing and maintaining easy-to-learn, highly-featured software solutions such as Mail, Messages, Pages, Numbers, and Keynote for free on the Mac. rice field. Third, software subscriptions have been introduced and in many cases are becoming the norm.
According to a study by the Setapp Mac app…
Where do Mac users collect information about macOS software options?
About 52% of respondents say Apple’s App Store is where they learn about Mac apps. Social media was the second most popular source for him at 43%, but respondents said they don’t trust social media that much.
Instead, over 85% of respondents trust the App Store, YouTube, podcasts, newsletters, recommendations from colleagues, friends, or other experts. I also tend to distrust her social media, preferring peer recommendations and customer feedback.
How many programs do Mac users install on their Apple computers?
The survey found that the total number of apps installed on respondents’ Macs increased from 31 in 2021 to 37 this year. However, the number of apps used each day changed only slightly: 13 compared to 12 the year before.
look: Complete Limited Edition Mac Bundle (TechRepublic Academy)
The fewer Mac apps you have installed, the more secure your machine is and the more time it takes to download and install updates. The number of Mac programs you need ultimately depends on the professional responsibilities you carry out and the types of work you complete on a regular basis. Whenever possible, use one app for multiple purposes to minimize the number of apps you need.
The study also revealed that 10 of the 13 apps Mac users use every day come installed on their Macs by default. The finding is interesting. Consider: A Mac user comes preinstalled with over 75% of the apps he uses every day. The result is definitely less reliance on third-party software providers.
What are the most used Mac apps?
Of the native Apple programs included in macOS, the Safari web browser (68%) and Messages app (65%) are the most used programs. This surprises me — email must be used more often than messages, but maybe I’m dating myself.
Photos (59%) and Email (57%) are the two most used apps. Calendar (47%), FaceTime (45%) and Notes (44%) are the most popular native tools (Figure A).
Figure A
When it comes to everyday office productivity software, Microsoft seems to be strangling itself with Word, Excel, and PowerPoint.
These Microsoft Office programs, along with the Google Chrome browser and Adobe apps, are the most frequently installed Mac programs, according to Setapp’s research. Figure B.
Figure B
What are the most important considerations for Mac users when choosing new apps?
According to the survey, the answer is functionality (47%) and security (45%). The price of Mac applications (38%) and their corresponding user experience and interface (37%) are the next most important factors, followed by privacy and personal data management practices (35%). Application designer reputation (17%) ranked almost last, only higher than others (1%).
Many respondents feel that automatic updates (46%) and not wanting to overload their Mac with unnecessary programs (43%) are important purchasing considerations. About 55% of respondents feel more strongly that quality Mac apps cost money and are prepared to pay a fair price (Figure C).
Figure C
About 42% of survey respondents indicated a preference for cross-platform apps. When purchasing the program, the respondent prefers to receive all versions, including her web version and her iOS version. This doesn’t surprise me. We have found that this simplifies license and software management, especially within SMBs where multiple seats and licenses are commonly used.
The average annual cost for a Mac user to purchase a new Mac app is $139. Respondent also has an average of 9 paid apps on her Mac computer. Setapp points out that not all respondents differentiate between the apps they buy and the amount they spend on in-app purchases.
I don’t expect users to have to buy the same app year after year, but the total $139 is lower than I expected. The programs I’ve come to rely on quickly add up, including iA Writer ($49.99 for Mac, another $49.99 for iOS and iPadOS) and Pixelmator Pro ($39.99).
Still, given that the average Mac app purchase total is $139, the typical business pro with a Mac should find a budget that allows him to buy a number of reliable apps. change.
What are Mac users’ preferences for lifetime app licenses and subscriptions?
I purchased the Affinity Photo Pro photo editing Mac app for $49.99 in August 2019 and thought I was ready to go. Imagine my surprise when Affinity Photo Pro 2 hit the App Store this year for his $69.99.
It’s no surprise that developers continue to get paid, but the days of buying an app on the App Store and done with it are likely to be over. I’ve already adjusted to the fact that I only need to pay Microsoft an annual fee to access their productivity suite, and if I need more professional needs, I would do the same for Adobe’s Creative Cloud suite. I’m here. That said, I don’t appreciate that other Mac users have to purchase his subscription to the software.
About 36% of respondents said they prefer a one-time lifetime license. Only 17% prefer annual subscriptions, and even fewer (13%) prefer monthly subscriptions.
look: Setapp’s Mac software service confirms app subscriptions are sticking (Tech Republic)
I no longer defer paying for the Mac apps I use, but that’s not a universal truth. Setapp’s Mac app survey found that Mac users resist buying an application if it’s expensive, if free alternatives are available, or if they’re not sure they’ll need to use the program regularly. It has been confirmed that
Sometimes the free apps are good enough, but experience has shown that developers often put premium features like the ability to print or edit files behind a paywall. If you need a software app and need it to perform your everyday functions, paying a license fee will speed up your workflow, get you limited apps for free, or repeatedly ask for a trial version. I’ve found it to be more effective than trying to save money by doing version.
How important is M1/M2 chip support when purchasing Mac apps?
The fact that Macs are increasingly powered by Apple silicon is also influencing app choices. Most survey respondents said it is very important (55%) or somewhat important (35%) that the Mac app they buy boasts native M1 and M2 chip support.
How Setapp Researches Mac Apps
The Setapp survey was conducted online. Her 600+ Mac users aged 18 and over who live in the US responded. About 45% of respondents said they use their MacBook Pro, while the rest use their MacBook Air (34%), Mac Pro (23%), iMac (20%), Mac mini (6%), It was Mac Studios (6%).
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